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RAIN 7/23: Forrester encourages music services to strengthen quality of device integration

Posted on: 07/23/2010

STUDY FINDS CURRENT SERVICE/DEVICE COMBO IS “ACHILLESHEELFOR MUSIC SERVICES

A new study from Forrester Research aims to draw more attention to the relationship between music services and devices, an area the company feels has been overlooked or neglected. “Just as much effort needs to be invested in ensuring services are fully integrated and optimized for supported devices as in building the services and devices themselves,” Forrester writes.

The study found that the best service/device experience was using Spotify on an HTC Hero mobile phone. Pandora on a portable Panasonic Blu-Ray player was also part of the report.

“The key takeaway for music product strategists is that filling a music offering with benefits counts for naught if the barriers of poor integration and implementation render a music experience inert.” Read more from Forrester Research here.

WHEN IT COMES TO ENGAGING WITH BRANDS, MAJORITY OF CONSUMERS STILLEMAIL-BASED,” STUDY FINDS

A new report from ExactTarget shows that most consumers still engage with brands through email marketing only. 56% of Internet users, in fact, use only email. That’s compared to 0.7% and 1.3% that use exclusively Facebook and Twitter, respectively.

32% used email and Facebook to engage with brands. Plus, the study found that people who use email tend to sign up to receive updates from more brands that users of Facebook and Twitter.

“Consumers don’t silo their engagement with brands to a single channel, instead they tend to ‘layer’ marketing channels on top of one another to meet their different objectives,” said ExactTarget. eMarketer has more on the story here.

MOBILE AD FIRMS: iADS DRAWING MORE ATTENTION, ADVERTISERS TO MOBILE SPACE

Apple’s new iAds mobile advertising platform is helping grow the entire mobile ad space, according to reps from other ad firms. One company, Greystripe, said they’re now selling out their mobile ad inventory when, before the debut of iAds, they were selling 50%. “[It’s] indicative of the increasing interest in immersive mobile advertising from both brands and consumers,” said Greystripe’s CEO.

Over at Pandora, iAds “picked up the pace for us,” according to chief revenue officer John Trimble. Even Google applauded iAds. Meanwhile, writes Clickz.com (here), “application developers also appear to be reaping the benefits of the iAd, albeit at a slow pace.”

EXPATSRADIO A WEBCAST FOR EXPATRIATE COMMUNITY

Today the UK’s Telegraph covers an interesting Net radio station for the expatriate community: Expatsradio. The station is located in Dartmoor and targets Britons living outside the UK. It offers a mix of programming, from talk to some music shows. Around 1,000 listeners tune in every day, said Peter Anstis, who founded the station in 2005.

“When I first tried to set up the website, online radio wasn’t such a big thing, and technology wasn’t as advanced either,” he said. “Now, there’s a much bigger online radio audience, and so far, we’re very pleased with the results.

“Most of us are expats ourselves, and we know how lonely it can be. We think that this station can help people abroad feel more connected.” The Telegraph has much more coverage here.



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