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RAIN 7/28: Google's upcoming music service will reportedly include audio ads

Posted on: 07/28/2010

STREAMING MUSIC SERVICE COMING AS SOON AS NOVEMBER

Google is reportedly prepping an audio ad platform that will be integrated into its upcoming streaming music service. That’s according to MediaPost, which reports that the 10, 15 and 30 second audio ads will support the music service.

That service, reportedly coming as soon as November, will sell music online and notably stream purchased music — and music stored on home computers — to Android mobile devices. That makes it a competitor not only to iTunes but also to streaming services like Pandora. Google’s music service will be linked with its search platform and may even include YouTube.

The inclusion of audio ads in such a service isn’t surprising, as MediaPost points out (here). Back in February 2009, Google dropped its broadcast radio ad program to focus on streaming audio ads (RAIN coverage here). “We will use our technology to develop Internet-based solutions that will deliver relevant ads for online streaming audio,” said VP of Product Management Susan Wojcicki.

INTERNET RADIO APPS TAKE HOME CASH PRIZES IN PALM COMPETITION

Palm’s “Hot Apps” competition has come to a close and Internet radio apps took home many of the prizes. Pandora was the big winner in the Free Apps category, winning a whopping $100,000. RadioTime was among the $10,000 winners, while AccuRadio, GrooveShark, Public Radio and Slacker won $1,000 each.

The competition tracked the popularity of Palm webOS applications since February and awarded $1 million to app developers. Find the full list of winners here.

GRACE DIGITAL LAUNCHES NET RADIO FOR HOME ENTERTAINMENT SYSTEMS

Grace Digital has unveiled the Tuner Wi-Fi Radio & Media player, an Internet radio receiver for home stereo systems. With Wi-Fi and Ethernet, the radio can tune in to Internet radio streams plus Pandora and Clear Channels’ iHeartRadio platform. It can also stream music stored on networked computers and can be controlled with an iPhone app. Radio World has more coverage here.



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