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RAIN 8/2: Triton announces deal with Net radio service Slacker

Posted on: 08/02/2010

ANDO MEDIA TO MEASURE WEBCASTER’S AUDIENCE

Triton Digital Media has partnered with Slacker Radio to handle Slacker’s advertising, as well as audience measurement.

Triton will sell ads for Slacker, as well as handle ad insertion, the company stated. Additionally, Slacker’s online and mobile audience will be measured by Triton’s Ando Media Group.

That presumably means Slacker will soon appear alongside Pandora, CBS Radio and others in Ando Media’s monthly Top 20 Webcast Metrics reports.

“Now that [Slacker is] on Webcast Metrics, agencies can benchmark their audience against the rest of the industry. We believe the results will garner considerable attention,” said Ando VP Sales Mark Rosenthal. Find more from Triton’s press release here (PDF).

BILLBOARD TO HIGHLIGHT BEST MUSIC STREAMING APPS

Billboard will recognize the best music streaming apps at their upcoming Music App Summit on October 5. The Music App Awards includes 6 categories in total, one of which highlights streaming applications — both Internet radio and on-demand. Finalists will be featured in a Billboard article and will be demoed at the Summit.

The deadline to enter is August 6 and more information can be found here. Winners will be chosen by a panel of judges that includes Wired reporter Eliot Van Buskirk and MC Hammer.

SOCIAL NETWORKS DOMINATE AMERICAN NET USERSTIME

Americans spend an average of 6 hours a month using social networking sites — that’s nearly a quarter of their total time online. Meanwhile, their use of email and web portals like Yahoo has decreased, according to data from a new Nielsen Online report.

Researchers noted that social networks — of which Facebook is most dominant — have taken over the functionality of email and instant messaging. In other words, there’s no need to use email when you can stay in touch through Facebook. There’s more on the story from SiliconValley.com here.

NEW AT&T FEATURE PHONE QUITE RADIO-FRIENDLY

AT&T’s new Sharp FX is probably most notable for its Sidekick-like design: a slide out screen revealing a full keyboard perfect for text-crazy teens. And it’s a “feature phone,” meaning it doesn’t have a robust OS like Android or webOS nor does it come with a hefty price tag. But, it’s also quite radio friendly.

The phone comes with FM radio on board, plus access to streaming radio stations through AT&T’s music portal. The inclusion of a standard 3.5mm headset jack means any headphones should work with the device too. Thus, the Sharp FX is a perhaps a good indicator of how mobile radio is moving beyond just smartphones. CNet has a full review here.



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