 Free web streams generate $120 million for U.S. TV networks in '07 ·Nov 30, 11:41 AM From the Financial Times: “The four US television networks in a pay dispute with Hollywood television writers over online video advertising are in line to generate $120m of revenues in 2007 from free web streaming of their content, according to a leading media buyer. “The networks have been reluctant to acknowledge the size of their streaming businesses, partly because online video advertising has become a sticking point in pay “However, advertisers are flocking to web streaming… “The total online video advertising market will be worth close to $1.3 billion this year after doubling in size in 2006, according to Accustream, the digital media research company. “Revenues generated by the US networks – ABC, CBS, NBC and Fox – form a sizeable chunk of this total and are expected to grow sharply next year, partly because of the quality and popularity of the programming they offer… “Media buyers expect streaming revenues to increase because online video commercials have better recall rates than traditional TV advertising. “‘You get 85 % recall [with web streaming] versus single-digit recall for TV,’ [said Tracey Scheppach, senior vice-president and video innovation director for Starcom, a leading media buying agency]. Syndication of online video commercials across social networking sites will also fuel future revenues, she added. “ABC, owned by Walt Disney, has streamed 160 million episodes of hit programs. Bob Iger, Disney’s chief executive, said recently that internet streaming had helped deliver ‘more targeted messages for our advertisers.’” Subscribers can read the entire article at the Financial Times online. share: del.icio.us.  Reddit  Digg  Yahoo  Wink  Windows  Google  Newsvine 
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negotiations with the writers, who have been on strike for almost a month.
