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RAIN 8/9: Pandora and ESPN grow, five "pureplay" webcasters now in Ando top 20

Posted on: 08/09/2010


Pandora continued to widen its lead over terrestrial broadcasters in the June 2010 Webcast Metrics report released today by Ando Media, with an audience bigger than the streaming audiences of the top five broadcasters combined.

Meanwhile, ESPN Radio, saw its M-Su 6a-12m domestic Average Active Sessions leap 66% (10,103 to 16,758) from May to June on the strength of its coverage of the World Cup soccer tournament, the world’s most-followed sporting event.

Due to a new ability on Ando’s part to break out U.S.-based listenership for Internet-only webcasters who stream in the Shoutcast (aka streaming MP3) format, webcasters Digitally Imported, 977Music, and 1.FM appeared for the first time in Ando’s “Domestic” rankers, ranking 8th, 11th, and 19th, respectively in the M-Su 6a-12m daypart.

Along with Pandora and AccuRadio, that now makes five of the top 20 most-listened-to rated webcasters in the U.S. that are pureplays, according to Ando. (Note that in addition CBS Radio’s numbers include listening to Internet-only AOL Radio and Yahoo! Radio, which are powered by the CBS Interactive Music Group and not broken out separately.)

CBS Radio’s significant drop from January to May (146,148 to 105,401) seems to have leveled off in June (107,469). Most other webcasters were up slightly as well, as the numbers adjusted themselves from May’s atypically high number of weekend days and holidays.

CBS Radio, Digitally Imported, 977Music, and ESPN Radio ranked first through fourth M-Su 6a-12M when total streaming (not just U.S.) was tabulated. (Pandora, available only in the U.S., is not included in the “All Streams” ranker.)

Their inclusion in the “domestic” ranker revealed for the first time that the majority of the listeners to Digitally Imported (77%), 977Music (82%), and 1.FM (84%) are outside the U.S.

The June Domestic and All Streams charts for the Mon-Sun 6a-12M daypart are shown below. Ando Media’s official release (including M-F 6a-8p rankings) is here. Also, see our coverage of May’s Ando rankings here.


According to a blog post from founder Tim Westergren, Pandora has added more prominent privacy controls, designed to allow users better control over who can view their Pandora profiles. Users are now also prompted via a pop-up notification to decide whether to keep their profiles public.

“We’re big believers in the social aspect of music discovery and sharing and want to make it as easy as possible, but we also want to make sure we respect each listeners’ personal comfort when it comes to this,” wrote Westergren (here).

Pandora was among of the first sites to partner with Facebook for its recent Open Graph API, which links users’ Pandora profile with their Facebook account, letting them view friends’ listening patterns. This move immediately raised privacy concerns regarding Facebook — and Pandora, to a lesser extent (RAIN coverage here, here, and here).

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