Enjoy great online radio at AccuRadio




RAIN 8/12: KPIG says their subscription-only, commercial-free streaming is profitable

Posted on: 08/12/2010

SUBSCRIPTION FEES BRINGING IN MORE REVENUE THAN ADS

In March, Freedom, CA-based KPIG, among the country’s first broadcasters to simulcast online (in 1995), announced it would abandon the ad-supported model and make its stream available only to those willing to pay a $5/month subscription fee (RAIN coverage here). The move was roundly derided, given the plethora of free radio listening options available online.

Now owner Mapleton Communications’ CEO Adam Nathanson says the move is working.

“You can’t even compare what we were generating on the ad model to what we’re getting on the subscriber model,” he told Inside Radio. “We went from not making money to being profitable in 60 days — and the revenue continues to grow month-to-month.” Nathanson didn’t reveal the total number of KPIG subscribers, but said they exceed their expectations by managing to covert 15% of listeners to paying customers. Mapleton is reportedly considering the paid streaming model for other company stations.

NEW DELL COMBO SMARTPHONE/TABLET RUNS ANDROID APPS

The new Dell “Streak” is in stores today. It’s designed as a combination smartphone and tablet computer with a touch screen display, camera, Internet capabilities that can run thousands of Android apps.

The Streak costs about $300 if you take the first-time, two-year AT&T contract. It’s $550 without.

Read more in the Austin Business Journal online here.

RADIO VET ZUCHOWSKI TO HEAD GOOM RADIO U.S. PROGRAMMING

GOOM Radio has named Jeff Zuchowski VP/Programming for GOOM in the U.S. Zuchowski’s past radio experience includes PD stints at CBS’s KZZO/Sacramento and Clear Channel’s WKTU/New York.

A company press statement says GOOM Radio currently has several “partnership stations” with Coca-Cola, Converse, and Crush Management. GOOM Radio streams content on dozens of Internet sites such as AllHipHop.com, PopStarOnline.com and MasterBeat.com.



share:  del.icio.us.  post this at del.icio.us  Reddit  post this at Reddit  Digg  post this at Digg  Yahoo   post this at Yahoo! my web  Wink   post this at Wink  Windows   post this at Windows Live  Google  post this at Google Bookmarks  Newsvine  post this at Newsvine

Comment

Commenting is closed for this article.


Blogroll
AccuRadio is powered by...
Conference schedules
Sep. 12 SF Music Tech Summit: San Francisco, CA
Sep. 13 RAIN Summit Chicago @ NAB/RAB RadioShow: Chicago, IL
Sep. 14-16 NAB/RAB RadioShow: Chicago, IL
Sep. 24 IBS Radio/Webcast Conf.: Chicago, IL
Oct. 6-7 Digital Music Forum West: Los Angeles, CA
Oct. 13-14 Digital Content Summit/Music: New York, NY
Oct. 18-22 CMJ Music Marathon: New York, NY
Oct. 27-30 CBI Fall Convention: Orlando, FL
Nov. 5 IBS Radio/Webcast Conf.: Boston, MA
Nov. 19 IBS Radio/Webcast Conf.: New York, NY
Dec. 3 IBS Radio/Webcast Conf.: Los Angeles, CA