RAIN 8/17: Reese to keynote RAIN Summit East in D.C.
AGENDA FOR SEPTEMBER 28th EVENT NOW ONLINEWe’re happy to announce today the schedule for RAIN Summit East, coming up in Washington D.C. on Tuesday, September 28. The Summit will be a jam-packed afternoon of insightful research, educational panels and informative speakers — find the current schedule here.
Bonneville president/CEO Bruce Reese (pictured right) will keynote the Summit. Reese recently made industry headlines after suggesting that radio should negotiate a performance royalty deal with the record industry, rather than have terms forced upon them by the Library of Congress. The NAB has since released a set of proposed terms for just such a deal (RAIN coverage here).
The Summit will also feature a discussion on Internet radio in cars. Panelists will include Livio Radio CEO Jake Sigal and RadioTime founder/CEO Bill Moore. That panel will be followed by a research presentation from Coleman Insights’ Warren Kurtzman. The study, “Secrets of Streaming Audio Success,” was previewed at RAIN Summit Midwest (RAIN coverage here) and promises to pack some eye-opening information.
Another panel, “Growing Your Online Audience: Programming and Marketing,” will feature Greater Media Interactive’s SVP/GM Tom Bender.
Other panels and discussions will include monetizing Internet radio, royalties and more. RAIN publisher and AccuRadio CEO Kurt Hanson will conclude the Summit with his quarterly State of the Industry Address.
The Summit will also feature the results of the first-ever RAIN Internet Radio Awards! There’s still time to nominate your radio service before the fast-approaching August 20 deadline. Enter nominations, and find more information about the Awards, right here.
The whole afternoon will culminate with one of our famous RAIN Reader Cocktail Parties on the beautiful new rooftop of law firm Davis Wright Tremaine — only blocks from the White House!
You can find registration information — including an exclusive two-for-one deal to attend both RAIN Summit East and the RAB/NAB Radio show — right here. The Summit is an official co-located event of the RAB/NAB Radio Show. It’s sure to be even bigger and better than last year’s standing-room-only gathering in Philadelphia, so be sure to register soon!
MONTH AFTER LAUNCH, MIXED REACTION TO iADSApple’s mobile advertising platform iAds, which went live over a month ago, has drawn mixed reaction from advertisers and app developers. The Wall Street Journal reports that 12 of Apple’s 17 launch-partner advertisers have yet to deploy ads, while one advertiser — Chanel SA — has dropped out of the program.
One reason may be delays of up to 2 weeks thanks to Apple’s “tight control on the creative aspects of ad-making, something advertisers aren’t used to.” Some app developers told WSJ (here) that iAds’s start has been “disappointingly slow.”
On the other hand, Nissan — one of the first iAds advertisers — says the program has delivered “exceptional results” with high click-through-rates. Meanwhile — reports The L.A. Times (here) — Dove’s ad saw 20% of users viewing the ad multiple times. Meanwhile, CBS’ apps have seen up to $25 CPMs.
Wired perhaps sums up the program best (here): “For companies that can afford the time and money it takes to create an iAd, the program appears to be paying off.”
PANDORA PROMOTES IAN GELLER TO VP OF BUSINESS DEVELOPMENTPandora has promoted Ian Geller to VP of Business Development. That means Geller will handle Pandora’s relationships with mobile operators, OEMs, major CE device brands, carriers, operators and chipset manufacturers.
Geller joined Pandora in 2006 and previously worked with Virgin Mobile USA. For more information, check out Pandora’s press release here.
RESEARCH: NET RADIO PRODUCTS GAINING SHARE IN EUROPEProducts that tune in to Internet radio are gaining share in Europe, according to data published by market research company gfK Retail and Technology. Across Great Britain, France, Germany and other western European countries, Internet radio tuners had a 15.9% share from January to June of 2010 — up from 10.2% last year.
“With a growth rate of +33.9% in six European countries between January and June 2010 compared to the previous year, Internet radio is currently one of the fastest growing segments within audio,” said GfK RT. Find out more here.
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