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RAIN 8/19: NPR releases mobile and web traffic stats

Posted on: 08/19/2010

iPHONE APP SHOWS SIGNIFICANT PEAK OVER OTHER PLATFORMS DURING MORNING COMMUTE

NPR’s mobile app usage peaks during weekday morning commutes, according to new audience data released yesterday by the company.

Not surprisingly, the NPR News iPhone app is most popular, but interestingly the platform’s morning commute peak is much more pronounced than on other platforms. The iPhone app receives over 8,000 average unique visits during each hour from 8am through 10am (we could not verify which timzeone this refers to, or if NPR’s data is based on each visitor’s timezone).

NPR’s other mobile platforms — including their Android and iPad apps, plus their mobile website — collect steady usage throughout the day. They see a slight audience bump in the evening, “perhaps as people get their last dose of news before bed,” speculates NPR data analyst Meredith Heard.

NPR’s audience peak during the morning commute raises the thought that at least some users are streaming NPR programming in their cars. Heard says that’s “not something we have a strong sense of yet,” but points to research from The Infinite Dial (here) that shows that 6% of U.S. cellphone users have streamed audio to their car stereo.

During the day (and probably while at work), folks use the NPR.org website heavily. On average, more than 70,000 unique visitors come to NPR.org in the 2pm hour. NPR has more on their study here, while Fortune has coverage here.

RIM SAID TO BE DEVELOPING BLACKBERRY TABLET

Bloomberg reports that BlackBerry-maker RIM is producing a tablet computer called BlackPad. The device, which should be about the same size as Apple’s iPad, may run on a separate OS from other BlackBerry devices. According to Bloomberg, RIM will release the device in November.

How might a BlackPad affect Internet radio? Well, any new hot mobile device is a good thing. But Bloomberg reports that the BlackPad will be Wi-Fi only (no 3G connection) and will play to RIM’s “strength with corporate customers.” So it may be less consumer and media-focused than the iPad. But hey, maybe it will actually multi-task?

HP, Samsung, Motorola and others also have tablet computers in development, running on Palm’s webOS, Google’s Android or Windows 7. Find Bloomberg‘s article here.

LINUX APP RADIO TRAY GETS THUMBS UP FROM LIFEHACKER

Radio Tray is a free Internet radio tuner application for Linux computers. Lifehacker recently reviewed the app, writing that Radio Tray “isn’t incredibly feature-filled, but on those occasions you just need a simple unitasker, it’s perfect for getting the job done and staying out of your way.” Read more here.



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