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RAIN 8/31: Pandora's Les Hollander to speak at RAIN Summit East

Posted on: 08/31/2010

HOLLANDER WILL DISCUSS PANDORA’S SALES SUCCESS ON MONETIZATION PANEL

Pandora’s Les Hollander will join us at RAIN Summit East as part of the “Monetizing Internet Radio: From the Webcaster’s Perspective” panel. As Director of Audio Sales, Hollander has a unique perspective into Pandora’s success. He joins TargetSpot’s Andy Lipset, with other panelists to be announced very soon (find the Summit’s full agenda here).

Hollander spoke at last year’s packed RAIN Summit East in Philadelphia (RAIN coverage here) and is a veteran of the sales departments of CBS Radio and Clear Channel Radio.

Pandora’s ad sales team is growing by leaps and bounds, making up 80-90% of the company’s new hires (RAIN coverage here). The sales staff is located around the United States: New York, Chicago, Dallas and Los Angeles, not to mention Pandora’s “home base” in Oakland, CA. Last year, Pandora achieved profitability with $50 million in revenue (RAIN coverage here) and a New York Times analyst predicts they’ll double that this year, generating $100 million (here).

Pandora’s robust sales staff is no doubt a core pillar of the company’s success. You can learn some of the secrets of that success only at RAIN Summit East, which takes place on Tuesday, September 28 in Washington D.C. Find more information about the Summit — and register to attend — right here.

TODAY IS THE DEADLINE FOR RAIN AWARD ENTRIES

Today is the last day to enter your station or webcast service in the first-ever RAIN Internet Radio Awards. That means it’s your last chance to be recognized among the finest Internet radio services in the U.S. Please help us spotlight your achievements by nominating your service here.

Nominations will be accepted until midnight Central Time tonight. We’ll even waive your entry fee if you register to attend RAIN Summit East, where we’ll announce the winners!

Find out more about the RAIN Internet Radio Awards, and submit your application (remember, you only have until midnight Central Time tonight!) right here. Good luck!

RAMSEY: FM IN CELLPHONES WOULD NOT MARK END OF STREAMING OR MOBILE APPS

“With FM on mobile phones I will no longer need to stream my content, right?” That’s the question Mark Ramsey leads his latest blog post off with, promptly answering: “Wrong. The purpose of streaming existing and new content via the Internet is not just to be present on mobile devices but to provide the heart of a broader brand experience attractive to consumers and advertisers alike.”

Well, what about mobile apps though? Are they still important? Ramsey answers with a strong yes. “The purpose of a mobile app is not only to act as a stage for your online radio stream(s) but also to create a monetizable and engaging experience that surrounds your brands.” You can find much more of Ramsey’s FM-in-cellphones blog post here.

LISTENER DRIVEN RADIO MAKES NEW HIRES, PROMOTES STAFF

Interactive “crowdsourced” radio service Listener Driven Radio has made a few personnel moves, promoting Gale Parmelee to VP of programming support and brining some new talent on board. Brian Seeders is Listener Driven Radio’s new chief engineer, while Blake Weber and Craig Bowman join as support engineers.

“This has been a year of tremendous growth for LDR,” said president Daniel Anstandig. Radio Ink has more coverage here.



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