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RAIN 9/13: Pureplay Net radio listenership pulling even with AM/FM simulcasts, says Bride Ratings

Posted on: 09/13/2010

PUREPLAYS DROVE OVERALL NET RADIO LISTENING UP 23% FROM NOV ’09 TO JUNE ’10

Internet-only pureplay web radio services are now neck-and-neck in popularity with terrestrial radio simulcasts. That’s according to a new study from Bridge Ratings, based on data from Ando Media. It finds that as of June 2010, pureplay services made up 49% of all online radio listening — that’s up from 35% in November 2010.

In fact, pureplay services pushed overall Internet radio listening up 23% between November 2009 and June 2010, based on AAS (Average Active Sessions, similar to AQH).

On the other side of this growth are terrestrial radio simulcasts, which have slipped from a dominant 65% hold on all web radio listening in November 2009 to 51% in June 2001. That shouldn’t be much of a surprise to folks paying attention to Ando Media’s last few Webcast Metrics reports which show broadcasters holding steady or stumbling while pureplays — especially Pandora — make gains (RAIN‘s coverage of June’s ratings here, May’s here). Data from Ando’s Webcast Metrics, up until May, is displayed in the graph at left.

“What’s happening?” asks Bridge Ratings. “The Internet has accelerated the consumer’s ability to make decisions on a variety of lifestyle issues. Entertainment, and online radio, is one of them. The significance of the rapid tide-change is the clear and user-focused content difference between terrestrial Internet simulcast and Pure Play alternatives.” The company’s full report lands tomorrow. For more coverage, check out All Access’ article here.

RAIN D.C. SUMMIT TO FEATURE RESEARCH PRESENTATION FROM COLEMAN, PECHA KUCHA FROM RADIOTIME

We’re only 15 days away from the second-annual RAIN Summit East in Washington D.C. and our agenda is looking nearly complete. Today we move away from the panels to announce two separate presentations: the unveiling of new research from Coleman Insights’ Warren Kurtzman and a special Pecha Kucha from RadioTime’s Scott Fleischer.

Warren Kurtzman (pictured right) will present the findings of “Secrets of Streaming Audio Sucess,” a new exciting study from Coleman Research that will be revealed first at RAIN Summit East. Kurtzman previewed the study at RAIN Summit Midwest (find more here), in which he showed the startling dominance of Pandora among Net radio users. “But that’s an opportunity,” he argued, and promised much more data for RAIN Summit East. It’s sure to be an eye-opening presentation — don’t miss it!

RadioTime Content Manager Scott Fleischer will present RAIN Summit East‘s second Pecha Kucha — a Japanese term (pronounced “peh-CHAHK-cha”) which requires speakers to show exactly 20 slides for exactly 20 seconds each. Fleischer, a 10-year veteran of the radio industry, has been with RadioTime since 2008 and has also held positions with Westwood One, XM Satellite Radio, TalkZone.com and others.

RAIN Summit East is an official co-located event of the RAB/NAB Radio Show. It takes place Tuesday, September 28 in Washington D.C. The Summit will feature a long list of radio experts, from Bonneville president/CEO Bruce Reese to AccuRadio COO John Gehron. More details, and information on how to register, can be found here. We hope to see you there!

LISTENER DRIVEN RADIO NOW INTEGRATES WITH 280 SOCIAL NETWORKING SITES

Crowd-sourced radio service Listener Driven Radio has expanded its social networking options to over 280 services, ranging from Facebook and Twitter to a range of Spanish-speaking networks.

Additionally, the service has also announced a new “Instant Alert” feature, which sends updates to users via email or IM when their favorite songs play on an LDR station. Find Listener Driven Radio here.

BUBBA THE LOVE SPONGE REPORTEDLY CONSIDERING A MOVE TO NET RADIO

Bubba the Love Sponge, an on-air personality with Sirius XM’s Howard Stern channel, is reportedly in talks with Internet radio service Radioio. Bubba’s contract with Sirius XM — along with Howard Stern’s — is up at the end of the year. Radioio is a part of IOWorld and reportedly has over 1 million listeners.

Motely Fool even suggests (here) Stern may be looking to join Radioio as well. Other commentators like Jennifer Lane and the New York Daily News have argued Stern’s best bet is getting into online radio (RAIN coverage here and here). Jennifer Lane has more coverage on Bubba the Love Sponge at Audio4Cast here.



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