 RAIN 9/14: Details released today by Bridge show why pureplays are set to surge past simulcasts online ·Sep 14, 10:36 AM SIMULCASTS SUFFERING FROM “PLUMMETING” SATISFACTION LEVELSAs we reported yesterday, Bridge Ratings today released a new report on Internet radio listening that shows pureplay services on pace to surge past terrestrial simulcasts. Pureplay’s share of overall Internet radio listening grew from 35% of the pie in November 2009 to 49% in June 2010, while AM/FM simulcasts slipped from 65% to 51%.
Pureplay services’ growth — fueled by Pandora’s 67% increase in AAS (Average Active Sessions) — pushed overall Internet radio listening up 23% from November to June. Why the decline in simulcast listening? Bridge Ratings points to “plummeting” satisfaction levels among AM/FM simulcast listeners. Consumers told Bridge Ratings they ditched simulcasts because of the lack of customization, an overload of commercials and interruptions and technical issues. Bridge Ratings predicts continued declines in simulcast audience levels through 2014. “Terrestrial radio companies have still not committed to the concept of differentiating their on-line content product from their terrestrial streams. Unique program opportunities exist for traditional radio on-line, yet few companies are taking the initiative to pursue these opportunities,” Bridge Ratings observes. Meanwhile, 43% of consumers polled by Bridge Ratings said they were now spending more time with pureplay services. At-work listening for pureplays increased 14% from November to June. Find much more on this study from Bridge Ratings’ website here, then click “What’s New” at the top to find today’s report. RAIN SUMMIT PANEL TO DISCUSS EXCITING POTENTIAL OF IN-CAR NET RADIOOne of the most exciting fields within Internet radio — with some of the biggest potential for audience growth — is the development of in-car streaming. From car manufacturers like Ford and Mini to device makers like Alpine and Pioneer, the race to listen to Internet radio in the car is on. We’re dedicating an entire panel to the discussion of this quickly-developing area at RAIN Summit East in Washington D.C.
The panel will feature Roger Lanctot, Strategy Analytics Director of Business Development — a 20-year veteran of automotive technology (RAIN coverage here. Bill Moore, RadioTime founder/CEO, will also appear, as will Livio Radio founder/CEO Jake Sigal and Jacobs Media / JacApps Director of Digital Tim Davis. The panel will be moderated by Dan Halyburton, McVay New Media VP/Innovation. RAIN Summit East is an official co-located event of the RAB/NAB Radio Show. It takes place Tuesday, September 28 in Washington D.C. The Summit will feature a long list of radio experts, from Bonneville president/CEO Bruce Reese to AccuRadio COO John Gehron. More details, and information on how to register, can be found here. We hope to see you there! TECHRADAR “BEST BLACKBERRY APP” LIST INCLUDES miROAMER, OTHER NET RADIO SERVICES TechRadar recently rounded up their top 25 BlackBerry app picks and the list includes a few Net radio options. There’s miRoamer for one, with “good quality sound.” Or Nobex, an aggregator with plenty of features and streams. You can find TechRadar’s full list here.
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CommentCommenting is closed for this article.  Other stories RAIN has upgraded (and moved)! RAIN 9/13: RAIN Summit Chicago takes place today! RAIN 9/12: First Summit in RAIN's hometown takes place tomorrow RAIN 9/9: Summer holidays, "doldrums" impact July Webcast Metrics, but audience up over last year RAIN 9/8: Clear Channel launches new customizable iHeartRadio beta; RAIN goes hands-on RAIN 9/7: Meet more speakers you'll hear at RAIN Summit Chicago in less than a week RAIN 9/6: Clear Channel taps The Echo Nest to take on Pandora RAIN 9/2: RAIN reviews Spotify's radio-like product Artist Radio RAIN 9/1: UK online radio aggregator Radioplayer campaigns b'dcasters to create "all radio" ratings RAIN 8/31: Execs from Merlin, Triton Digital, jacAPPS and more to appear at RAIN Summit Chicago |
