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RAIN 9/14: Details released today by Bridge show why pureplays are set to surge past simulcasts online

Posted on: 09/14/2010

SIMULCASTS SUFFERING FROMPLUMMETINGSATISFACTION LEVELS

As we reported yesterday, Bridge Ratings today released a new report on Internet radio listening that shows pureplay services on pace to surge past terrestrial simulcasts. Pureplay’s share of overall Internet radio listening grew from 35% of the pie in November 2009 to 49% in June 2010, while AM/FM simulcasts slipped from 65% to 51%.

Pureplay services’ growth — fueled by Pandora’s 67% increase in AAS (Average Active Sessions) — pushed overall Internet radio listening up 23% from November to June.

Why the decline in simulcast listening? Bridge Ratings points to “plummeting” satisfaction levels among AM/FM simulcast listeners. Consumers told Bridge Ratings they ditched simulcasts because of the lack of customization, an overload of commercials and interruptions and technical issues. Bridge Ratings predicts continued declines in simulcast audience levels through 2014.

“Terrestrial radio companies have still not committed to the concept of differentiating their on-line content product from their terrestrial streams. Unique program opportunities exist for traditional radio on-line, yet few companies are taking the initiative to pursue these opportunities,” Bridge Ratings observes.

Meanwhile, 43% of consumers polled by Bridge Ratings said they were now spending more time with pureplay services. At-work listening for pureplays increased 14% from November to June.

Find much more on this study from Bridge Ratings’ website here, then click “What’s New” at the top to find today’s report.

RAIN SUMMIT PANEL TO DISCUSS EXCITING POTENTIAL OF IN-CAR NET RADIO

One of the most exciting fields within Internet radio — with some of the biggest potential for audience growth — is the development of in-car streaming. From car manufacturers like Ford and Mini to device makers like Alpine and Pioneer, the race to listen to Internet radio in the car is on. We’re dedicating an entire panel to the discussion of this quickly-developing area at RAIN Summit East in Washington D.C.

The panel will feature Roger Lanctot, Strategy Analytics Director of Business Development — a 20-year veteran of automotive technology (RAIN coverage here. Bill Moore, RadioTime founder/CEO, will also appear, as will Livio Radio founder/CEO Jake Sigal and Jacobs Media / JacApps Director of Digital Tim Davis. The panel will be moderated by Dan Halyburton, McVay New Media VP/Innovation.

RAIN Summit East is an official co-located event of the RAB/NAB Radio Show. It takes place Tuesday, September 28 in Washington D.C. The Summit will feature a long list of radio experts, from Bonneville president/CEO Bruce Reese to AccuRadio COO John Gehron. More details, and information on how to register, can be found here. We hope to see you there!

TECHRADARBEST BLACKBERRY APPLIST INCLUDES miROAMER, OTHER NET RADIO SERVICES

TechRadar recently rounded up their top 25 BlackBerry app picks and the list includes a few Net radio options. There’s miRoamer for one, with “good quality sound.” Or Nobex, an aggregator with plenty of features and streams. You can find TechRadar’s full list here.

FACEBOOK FOUNDER BUILT PANDORA-LIKE SERVICE AS A TEEN, NEW YORKER REPORTS

A recent profile of Facebook founder Mark Zuckerberg by The New Yorker reveals that — as a teenager — he built a Pandora-like Internet radio service called Synapse. As a result, AOL and Microsoft offered him jobs, but he turned them down to attend Harvard. You can find the full article here.



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