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RAIN 9/23: CBS Radio aggregates Philadelphia stations in new website

Posted on: 09/23/2010

SITE CONNECTS WITH RADIO.COM’S WIDE RANGE OF NET RADIO SELECTIONS

CBS Radio has launched CBSPhilly.com, a website consolidating News KYW-A, Talk WPHT-A (1210 AM, The Big Talker), and Sports WIP-A with O&O KYW-TV (CBS 3). The site itself features local news, sports and video.

However, accessing the station’s online simulcasts through a large “Listen Live” link brings users away from the Philadelphia site and to Radio.comCBS Interactive’s platform for CBS Radio stations, Last.fm, AOL Radio and other streams. Users can there listen to KYW 1060, WIP 610 or 1210AM, or easily browse other simulcasts and pureplay streams. This should help introduce Philadelphia listeners to CBS Radio’s wide range of Internet radio offerings — a smart move on the company’s part.

CBS Radio has previously launched similar local sites for New York and Los Angeles. Find more coverage from All Access here. — MS

INDUSTRY VETERANS LAUNCH NEW CONSULTING AND INVESTMENT COMPANY

Former Ando Media CEO Bob Maccini, Aritaur Communications CEO Joseph Gallager and Media Services Group Director Stephan Sloan have formed Angel Street Capital LLC. The new company will provide consulting and invest capital for promising digital media start-ups and radio groups. The company will reportedly look to make investments of $50-500k, though is open to raising funds from outside sources as well. RBR has more coverage here.

COLEMAN INSIGHTS TO DEBUT NEW STREAMING STUDY AT RAIN SUMMIT EAST

The upcoming RAIN Summit East (which kicks off in Washington D.C. in less than a week!) will feature the exclusive debut of Coleman Insights’ “Successful Streaming Audio Strategies” presentation — a major study of the streaming audio marketplace. The study “will focus on areas such as branding, consumer loyalty and product attributes and how those findings vary by consumer segments and between Internet-only and AM/FM radio streams,” said Coleman Insights VP Sam Milkman.

The comparison of Internet-only and AM/FM streams should be particularly fascinating in the wake of recent data from Bridge Ratings which showed consumers’ dissatisfaction with simulcasts (RAIN coverage here). More information about RAIN Summit East can be found here.

iADS DRAWS MIXED REACTION FROM APP DEVELOPERS

iAds, Apple’s advertising platform for iPhones, iPads and other iOS devices, is earning mixed reactions from app developers advertising their products with the service. Apple says 75% of developers who advertise through iAds have either renewed their trial or increased their spending, indicating some level of success. And nearly a dozen developers The Los Angeles Times spoke with were enthusiastic about iAds.

However, some developers like David Smith who used iAds to advertise his app, found the system to be “disappointing” and “ineffective.” You can read more on the story from The L.A. Times here.



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