RAIN 9/29: RAIN Summit East a huge success
THANKS TO ATTENDEES, SPEAKERS AND SPONSORSThe second-annual RAIN Summit East was one of the best RAIN Summits yet! The Summit was sold-out and like last year’s gathering in Philadelphia, was standing-room-only. We’d like to extend a big thank you to all participants and attendees.
And thanks very much to our sponsors: Triton Digital, Ando Media, Coleman Insights, Slipstream Radio, Dot FM, Pandora, Audio4Cast, TargetSpot, Liquid Compass, Live365, Katz Online, RadioTime, JacApps, Custom Channels, Angel Street Capital, DiMA, AccuJazz and Future Perfect Radio. A special thank you goes out to Davis Wright Tremaine LLC, which not only sponsored RAIN Summit East but hosted the RAIN Reader Cocktail Party on their spectacular top-floor office and rooftop.
To all participants, attendees, sponsors and everyone else that made RAIN Summit East possible, thank you! We couldn’t have done it without you. We’ll be recapping the events of RAIN Summit East over the next week or so, beginning today!
RAIN ANNOUNCES AWARD WINNERSRAIN Summit East also hosted the presentation of the first-ever RAIN Internet Radio Awards. We’d like to again offer congratulations to this year’s 4 winners!
In the “Best Overall Online Radio Service” category, Pandora took home the prize. Director of Audio Sales Les Hollander accepted the award on the behalf of the company. He thanked, on the behalf of all of Pandora, all the people who listen to and recommend Pandora.
1500 ESPN Twin Cities won in the “Best Streaming Broadcast Station” category, which celebrated the single broadcast station that has executed the best streaming strategy. Bernie Laur, Interactive Sales Manager for Hubbard Radio (the owner of 1500 ESPN Twin Cities) accepted the award. Laur credited the Hubbard family and the hard work of their in-house web development team for all the company’s online work.
CBS Radio was named as the service with the “Best Overall Digital Strategy.” This category recognized the broadcast station, broadcast group, or online-only webcaster that has implemented the finest overall digital strategy. EVP Operations Scott Herman accepted the award on the behalf of CBS Radio. Herman admitted that CBS got a slow start in online radio, but says they’ve made up the ground since. “We’re very proud of our digital strategy,” he said Herman saluted the executive team at CBS who he said made it possible and believe in CBS.
Heavy metal station HardRadio won the fourth category, “Best Single-Stream Webcaster.”
Patrick Reynolds of Triton Digital also presented the special RAINMaker Award to Michele Laven, VP of integrated media for Clear Channel Los Angeles. “It was difficult to pick one person who exemplified real talent with real, tangible results,” said Reynolds. Laven leads a team of 20 in the L.A. market which accounted for $250 million in revenue last year alone. She credited her team and market manager.
Our panel of judges picked the winners from a top-notch list of finalists, which you can find here. Congratulations and thanks to all who submitted their radio services!
REESE: RADIO SHOULD INVEST MORE IN DIGITALBonneville president/CEO Bruce Reese delivered the first keynote of RAIN Summit East — perhaps one of the best keynotes ever presented at a RAIN Summit. He argued that radio needs to invest more in digital. “We’ve got to invest,” he said, “we’ve run historically at such great margins, we’ve been reluctant to knock a point or two off it to invest.”
That said, Reese is hesitant that “streaming by itself” is a big moneymaker for Bonneville, but thinks it may be a good way to “be a part of the music discovery process.” Plus, Reese said radio has a leg-up on the Internet giants because “we have the opportunity to talk to huge audiences” over the air and already have connections with local advertisers.
He also shared some stats about Bonneville’s KSL.com site, including that it receives 215 million page views and 3.7 million unique users per month. It’s a local site for Salt Lake City (a metro area with 1.8 million people) and Reese said it’s one of the most viewed local websites in the nation. Though the site now offers local news, traffic, weather and more, it originally only focused on classifieds. As that was before Craigslist arrived, it became very popular and still is today.
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