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RAIN 10/14: eMarketer looks to recent studies, concludes Net radio "a clear favorite" among youth

Posted on: 10/14/2010

BASES CONCLUSIONS ON DATA FROM EDISON RESEARCH, BRIDGE RATINGS AND VISION CRITICAL

“If young people are the voice of the future, then terrestrial radio is in trouble.” So says eMarketer in a new article aggregating research from Edison Research, Bridge Ratings and Vision Critical.

eMarketer points to findings from Edison Research, for example, which found that 42% of U.S. teens and young adults regularly access the Internet as a morning activity — up from 16% in 2000. Meanwhile, listening to terrestrial radio in the morning dropped from 74% in 2000 to 41% in 2010.

The article also cites data from Bridge Ratings which show that 52.2% of U.S. consumers used Internet radio in the past 30 days (up from 7% in 2006). And Vision Critical found that 42% of U.S. Internet users listened to Pandora in the past year.

eMarketer concludes from this research that Internet radio is “a clear favorite with teens and young adults…Terrestrial stations should incorporate more of the advantages the web provides into their online efforts to regain relevance.” You can find the full article here.

IAB: WEB AD REVENUES IN FIRST HALF OF 2010 REACHED RECORD-HIGH LEVELS

Online ad revenues during the first half of 2010 were up 11.3% from 2009’s numbers, according to the Internet Advertising Bureau (IAB). Web ad revenues reached $12.1 billion, “setting a new half-year record,” said IAB. Display ads grew at a slightly faster rate, 16%, and generated $4.4 billion.

“Consumers’ appetite for immersive online experiences is limitless as technological innovation and creativity give rise to new forms of entertainment and information in the digital age,” said IAB Chief Executive Randall Rothenberg. “This report highlights marketers’ ongoing adoption of interactive media to build brands — and that’s only going to continue.” The L.A. Times has more coverage here.

PANDORA OFFERING GIFT CARDS FOR SUBSCRIPTION SERVICE

Pandora announced today it will allow users to send subscriptions to the company’s premium subscription service as gifts. The service, Pandora One, removes ads from Pandora, provides higher quality audio, removes listening caps and provides other benefits like a desktop application (RAIN coverage here). A yearly subscription (for you or a friend) costs $36. The Associated Press has more coverage here.

ALTAZ LAUNCHES INTERNET CLOCK RADIO

Altaz has announced a new web-connected touchscreen device that’s similar to a Chumby and meant to live on your bedside table. Dubbed the Internet Clock Radio, the device’s primarily purpose will be waking you up with Internet radio. “Unlike most alarm clocks with limited old-school functionality, the Altaz Internet Clock Radio provides endless entertainment while serving as a source of information that users will find both enjoyable and useful,” said Altaz president James Lin.

The device can also display weather, photos, videos and more. It can even come travelling with you, thanks to a rechargeable battery. It’s available now for $99. You can find Altaz’s press release here.



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