 RAIN 10/18: Oxenford points to bright digital future to dispel murmurs of radio's coming "extinction" ·Oct 18, 10:29 AM SAYS THERE MAY BE HURDLES NOW, BUT THE INDUSTRY ALWAYS FINDS SOLUTIONSAfter attending several digital media conferences in the past few weeks, industry attorney David Oxenford was struck by a common impression that broadcast radio is “old-school” and will soon be “extinct.” He disagrees. “The dark view of radio seemed overblown,” Oxenford writes in a new blog post. “Radio still seems to be a vital medium, especially if it can emphasize the advantages that it has.”
That said, it does face challenges. “There are not always easy answers about how a digital broadcaster can do what it wants to do. And Congress and the FCC will no doubt come up with new legal challenges to broadcasters as they develop their on-line presence…But, with time and the energy and imagination of all those involved in the radio industry, in one Oxenford, a partner with Davis Wright Tremaine, believes “the rewards for radio broadcasters expanding their reach into the digital world may well be great…it is time to take advantage of its opportunities, and meet its challenges.” You can read Oxenford’s full essay here. BBC DEBUTS HD SOUND-QUALITY STREAM FOR WEB RADIO The BBC has announced HD Sound, a high-quality audio streaming platform for online radio. The system includes “improved encoding and higher bit rates to boost quality,” the BBC reports (here). It’ll be used when webcasting special live events, but the BBC hopes to eventually integrate HD Sound into its iPlayer and Radioplayer online platforms.
PANDORA ANNOUNCES EXPANDED MOBILE AD SERVICES FOR SMALL BUSINESSESPandora today announced expanded advertising capabilities for small- and medium-sized businesses (SMBs) through Pandora’s mobile apps. Technology from AdReady — Pandora’s partner for display advertising — is used to build banner ads, while Pandora can target local consumers.
“We know that display and audio advertising is working for our regional clients on the web,” said Pandora Vice President of Sales Brian Mikalis, “so we’re very excited to now offer the same advertising opportunities on our mobile platforms.” You can find Pandora’s press release here. share: del.icio.us.  Reddit  Digg  Yahoo  Wink  Windows  Google  Newsvine 
CommentCommenting is closed for this article.  Other stories RAIN has upgraded (and moved)! RAIN 9/13: RAIN Summit Chicago takes place today! RAIN 9/12: First Summit in RAIN's hometown takes place tomorrow RAIN 9/9: Summer holidays, "doldrums" impact July Webcast Metrics, but audience up over last year RAIN 9/8: Clear Channel launches new customizable iHeartRadio beta; RAIN goes hands-on RAIN 9/7: Meet more speakers you'll hear at RAIN Summit Chicago in less than a week RAIN 9/6: Clear Channel taps The Echo Nest to take on Pandora RAIN 9/2: RAIN reviews Spotify's radio-like product Artist Radio RAIN 9/1: UK online radio aggregator Radioplayer campaigns b'dcasters to create "all radio" ratings RAIN 8/31: Execs from Merlin, Triton Digital, jacAPPS and more to appear at RAIN Summit Chicago |
way or another these issues can be worked out.”
