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RAIN 10/21: New Bridge Ratings study examines impact of new media "perfect storm" on AM/FM

Posted on: 10/21/2010

SAYS NET RADIO USAGE SURPASSED PREFERENCE FOR AM/FM AMONG 12-21 YEAR-OLDS IN 2006

A new study from Bridge Ratings examines the affect of a new media “perfect storm” on traditional radio — particularly among young adults 12-21 — from 1998 to 2010. Though the study concludes that “traditional radio is more resilient than the press would have many believe,” there’s no denying that “since 1998, favoriteness/station loyalty has diminished due to increasing choices of new media, culminating in 2005 when the aggregate of all new media took its toll on terrestrial listening.”

Bridge Ratings breaks down “new media” into Internet radio, mp3 players, satellite radio and social networking sites. Looking at Internet radio in particular, Bridge Ratings found that “the impact of Internet radio was beginning to be collectively felt between 2003 and 2005 and usage surpassed preference for terrestrial radio in 2006.” Since then, 12-21 year-olds’ preference for Internet radio has grown while their preference for AM/FM has diminished (see chart below).

The Bridge Ratings study also looks specifically at the impact of mp3 players, social networking sites and how radio has fared among the 18-34 year-old demographic. You can find the study here.

REGISTER: UK’S RADIOPLAYER COULD BE “BIGGEST CHANGE IN RADIO SINCE MARCONI

The Register has more details and analysis of Radioplayer, the UK’s coming effort to create a one-stop location for online radio (RAIN coverage here). “It’s a very modest-looking start, but RadioPlayer will bring time-shifting features such as catch-up and pause,” comments the Register.

Additionally, participating stations can brand the player UI and bring their own advertising. “By keeping the open specifications simple and open, it could well set a global standard.”

And though Radioplayer will start as “merely a web console,” it could eventually be “embedded into all kinds of devices, or run as an app on other devices.” In sum, argues the Register (here), Radioplayer “could be the start of the biggest change in radio listening since Marconi.”

WESTERGREN: HALF OF 20m PANDORA iPHONE USERS ACCESS PANDORA IN THE CAR ALREADY

The L.A. Times recently interviewed Pandora founder Tim Westergren and the conversation yielded a few new nuggets of information about the company. Not surprisingly, Westergren said Pandora is in talks with many car companies, some “we can’t talk about now,” in addition to Ford, Mercedes, Pioneer and others.

In-car listening is “the holy grail” for Pandora, though Westergren argued that half of the company’s 20 million iPhone users already use Pandora in their cars. “But we can’t promote that kind of usage because of the safety concerns involved…the future is in being able to control Pandora right from your steering wheel.”

You can find the full interview here.



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