RAIN 11/11: New study offers tips on avoiding user dissatisfaction with branded apps
NEARLY 40% OF APP USERS UNHAPPY WITH BRANDS’ APPSA new study offers advice on how to avoid the most common pitfalls with branded apps, which often lead to user dissatisfaction. In fact, Harris Interactive — commissioned by user experience company EffectiveUI — found that nearly 40% of app users were dissatisfied with apps from their favorite brands.
That said, 76% believe a brand should have a mobile app, primarily “to make shopping or interacting with them easier.” The key word there is “easier” — 73% of respondents said they expect an app to be easier to use than the brand’s website. Indeed, the study found that user experience is usually more important to users than the brand behind an app.
To avoid user dissatisfaction, EffectiveUI offers 3 tips:
The study found that if a user is dissatisfied with a brand’s app, they will likely feel negative about the brand as a whole. Plus, 32% said they have told others about their bad app experiences — an important finding, as 66% said they download apps based on recommendations or reviews.
All told, the results show “that organizations must invest more in the user experience of their mobile apps, rather than rely solely on the brand,” said Rebecca Flavin, CEO of EffectiveUI. You can find the company’s press release here.
WEB-RADIO CHRISTMAS RADIO DIRECTORY ALREADY FEATURES OVER 70 STREAMSBRS Media’s Internet radio directory Web-Radio continues its tradition of highlighting the growing number of holiday music online listening options with a “Christmas Radio Stations” Online section.
“The Christmas section of Web-Radio is always one of our most popular features,” said BRS Media Chairman & CEO George Bundy. This is now the 15th year Web-Radio has offered the dedicated feature. Already, there are more than 70 webcasters and broadcasters with available holiday music streams.
ABACAST RAISES HALF A MIL, HIRES CEOStreaming, online ad, and analytics solutions provider Abacast announced today it has raised $500,000 of convertible debt financing “to expand its engineering and sales teams, accelerate product development, develop additional partnerships, and increase marketing initiatives.”
Also, the company officially gave interim CEO Rob Green the full title. Green, a vet of Nine Systems and Microsoft, is a member of the Abacast Board of Directors.
NET RADIO-FRIENDLY BOXEE BOX LAUNCHESThe latest web-connected TV device, the Boxee Box, launched yesterday. It boasts plenty of video features, of course, but also includes “apps” from Pandora, Last.fm and other Internet radio services. It may just be one of the best TV boxes for streaming radio. Look for a full review of the device coming soon from RAIN!
share: del.icio.us. Reddit Digg Yahoo Wink Windows Google Newsvine
Commenting is closed for this article.
RAIN has upgraded (and moved)!
RAIN 9/13: RAIN Summit Chicago takes place today!
RAIN 9/12: First Summit in RAIN's hometown takes place tomorrow
RAIN 9/9: Summer holidays, "doldrums" impact July Webcast Metrics, but audience up over last year
RAIN 9/8: Clear Channel launches new customizable iHeartRadio beta; RAIN goes hands-on
RAIN 9/7: Meet more speakers you'll hear at RAIN Summit Chicago in less than a week
RAIN 9/6: Clear Channel taps The Echo Nest to take on Pandora
RAIN 9/2: RAIN reviews Spotify's radio-like product Artist Radio
RAIN 9/1: UK online radio aggregator Radioplayer campaigns b'dcasters to create "all radio" ratings
RAIN 8/31: Execs from Merlin, Triton Digital, jacAPPS and more to appear at RAIN Summit Chicago