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RAIN 11/15: Media vet Robert Pittman joins Clear Channel Radio to help guide digital strategy

Posted on: 11/15/2010

MTV CO-FOUNDER, FORMER AOL EXEC TO HELP CC INTEGRATE SOCIAL MEDIA, PREDICTIVE PLAYLISTS, SUBSCRIPTIONS

Clear Channel has named Robert W. Pittman Chairman of Media and Entertainment Platforms, where he will help the company develop its online and digital radio strategies. Pittman co-founded MTV and served as an executive at AOL, but got his start in radio.

The New York Times‘ Dealbook reports that Pittman will work with chief executive John Hogan to develop an online strategy for Clear Channel’s radio stations. According to people familiar with the matter, “he may explore adding social media and predictive-playlist technologies to the stations’ offerings, as well as subscription services.”

Dealbook reports that Clear Channel’s digital properties attract 12 million visitors per month, just short “of Pandora’s estimated 15 million monthly visitors.”

Pittman also invested in Clear Channel, giving him small minority stake. You can find more coverage from The New York Times here.

TORONTO’S GLOBE AND MAIL HIGHLIGHTS 3 BEST IN-CAR NET RADIO APPS

“Terrestrial radio in the car has been competing against satellite for years,” writes The Globe and Mail, “but both may have plenty to contend with in Internet radio smartphone apps.” The article goes on to list 3 best picks. For iPhone users, the article suggests Livio Radio (free or $4.99) and RadioBOX ($0.99). Both include driver-friendly controls plus access to thousands of stations.

For Android users, The Globe and Mail highlights Xiia Live (free or $3.99; pictured at right) for its “stylish and pleasant interface” and helpful audio cues regarding your 3G connection. You can find the full article here.

WOXY OWNER STILL LOOKING TO GET STATION BACK ONLINE

Future Sounds, the owner of shuttered Internet radio station WOXY, is still looking to get the legendary indie rock station back online. The streaming service was shut down in March 2010 for the third time in its checkered history (RAIN coverage here). Future Sounds, which had purchased WOXY from Lala.com, said then it could no longer muster the cash necessary to keep the station running.

Cincinnati.com reports that Future Sounds “is still looking for partners and does not want to sell the station,” though they still need to find a way to cover the high costs of streaming online (royalty costs alone were reportedly $12,000 per month at WOXY).

That said, the station’s former staff members aren’t hopeful. “To commit to something that could lead us down this path again would be really stupid,” said DJ Matt Shiverdecker. You can find the full article here.



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