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RAIN 11/22: Ando releases August 2010 Internet radio ratings

Posted on: 11/22/2010

PANDORA CONTINUES TO SKYROCKET AS TERRESTRIALS REVERSE DECLINING TRENDS

Ando Media’s newly-released Webcast Metrics for August 2010 contain good news for just about all webcasters: Whereas Pandora continues to dominate the domestic rankings, most terrestrial broadcaster groups scored increases after several months of declines.

In the domestic Mon-Sun 6a-12m ranker, Pandora showed 8.7% growth in AAS (Average Active Sessions, which is essentially equivalent to AQH — i.e., simultaneous listeners) month-over-month. The pureplay service’s AAS hit almost 400,000 persons — up 54% since the beginning of the year and up 169% since its debut in the Ando charts in September 2009. To put it another way, Pandora’s audience size is approaching double that of all of the top 5 terrestrial groups’ streaming audiences combined.

Slacker’s AAS, which Ando Media began publishing in July, is up 4.7% for the month to 13,944 persons — although that number does not include Slacker’s mobile streams.

The top 5 terrestrial groups’ combined AAS in the domestic Mon-Sun 6a-12m ranking were up 5.3% from July, stemming a months-long decline (see the chart at right). (Their figures are still down 12.5% from where they began in January 2010, however.)

CBS Radio’s AAS was up 3.2% since July in the domestic Mon-Sun 6a-12m rankings after four months of decline. Clear Channel’s domestic AAS was up 7.1% since July and came in third. Cumulus experienced the highest month-over-month growth, rising from 5,381 to 8,702 — an increase of 62% — with EMF and 977music also showing signficicant month-over-month growth.

Many ‘Session Starts’ and ‘Time Spent Listening’ fields in August’s Webcast Metrics are marked “N/A.” These blanks are due to “an error in Log Processing,” according to Ando Media’s press release.

You can find both the domestic Mon-Sun 6a-12m and all streams Mon-Sun 6a-12m charts below. Find RAIN‘s coverage of July 2010’s Ando Media Webcast Metrics here. Ando Media has more details about August 2010’s rankings here.

APPLE RELEASES UPDATE TO ALLOW iPAD MULTITASKING, AIRPLAY WIRELESS STREAMING

Apple today released a major update for iPhones, iPads and iPod Touches. The update, iOS 4.2, finally bringings multitasking to iPads. That’s big news for Internet radio apps, as users will finally be able to stream Net radio in the “background” while using other apps.

The update also brings AirPlay to iOS devices. This allows users to wirelessly stream audio and video content from their iPhone, iPod Touch or iPad to special receivers — AirPort Expresses, Apple TVs and special stereo systems. Using AirPlay, users can stream Internet radio apps’ audio content to stereo systems wirelessly, essentially turning your device into a multi-room Internet radio remote control. We’ll have a full review of AirPlay in RAIN soon. Engadget has more coverage here.



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