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RAIN 11/23: NAB, iBiquity offer sneak peek of plans for personalizable HD radio

Posted on: 11/23/2010

TECHNOLOGY COULD DELIVER CUSTOM CONTENT BASED ON LOCATION, AGE, OTHER INFO

The NAB FASTROAD technology initiative and iBiquity have published a report about “Persona Radio,” an advanced HD radio concept that would allow greater customization of programming, advertising and more. The document, which runs through the technical possibilities of the system, states that “every aspect of the service and its timing may be personalized.”

Specifically, the system can customize audio content, text (related to the audio content or otherwise), advertisements and other content can be customized for listeners. That personalization depends on the user’s profile (age, gender, etc.) and “current state” (location or stated activity, like “couch potato”). You can find the NAB’s press release here and the document on Persona Radio here (PDF).

This concept is exciting. Recent studies, like that from Bridge Ratings (RAIN coverage here) show that listeners are starting to expect personalization features. Meanwhile, Sirius XM’s Mel Karmazin recently hinted at coming customization features, as did Clear Channel’s Robert Pittman (possibly referring to iHeartRadio; RAIN coverage here and here).

IN RAB Q3 REVENUE REPORT, DIGITAL ONCE AGAIN OUTPERFORMS OTHER CATEGORIES

The Radio Advertising Bureau’s report for Q3 shows that, once again, digital revenue growth outpaced all other categories. Digital generated $163 million in Q3, a 23% growth from the previous quarter. Looking at the entire year to date, digital has collected $443 million — a 22% increase over 2009. You can find the RAB’s press release here (PDF).

RADIOTIME iPAD APP GETS GREAT REVIEW

The UK’s KnowYourMobile.com recently reviewed RadioTime’s TuneIn Radio app for the iPad (a timely thing to do, as the iPad just received an update allowing for app multitasking). “TuneIn radio is the iPad’s best radio app and actually turns your iPad into a better digital radio than most £100 models you’ll find in John Lewis,” reads the review.

“This is without doubt one of our all time favourite iPad apps. The UI is absolutely sumptuous with perfectly executed transitions and animations, which give the app a real veneer of absolute quality.” You can find the full review here.

MAJORITY OF RADIO PROS SURVEYED EXPECT NET LISTENING TO TOP AM/FM WITHIN 15 YEARS

According to a new study from Alethea Research and sponsored by the Wheatstone Corporation, a majority of broadcast radio professionals believe their online audiences will be greater than their over-the-air audiences within 15 years. 54.7% of folks working at group-owned stations and 61.2% of professionals at independent stations said that most people would tune in via the Internet within 15 years, if not sooner.

That’s just one of 14 findings the Alethea study presents. You can find the companies’ press release here.



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