 RAIN 11/30: Net usage differs by radio format, says study ·Nov 30, 10:54 AM MEDIA AUDIT: DANCE CHR LISTENERS SPEND MOST TIME ONLINE PER DAYNew research from The Media Audit shows that partisans of certain radio formats tend to vary in their use of the Internet. For instance, fans of Dance CHR spend the most time online (4.5 hours a day). Among younger Dance CHR fans, that stat jumps to nearly 6 hours a day. “Therefore, an advertiser looking to target younger consumers could more effectively maximize ROI through a radio/web promotion,” writes The Media Audit.
On the other hand, listeners of Hispanc radio spend the least amount of time online per day: 3 hours, 22% less than the average among U.S. adults. However, Hispanc radio listeners spend 15% more time listening to AM/FM when compared to the listening habits for all U.S. adults. You can find more from The Media Audit’s email here. APPLE: WE ARE NOT BANNING RADIO APPSAs we suspected when this story first broke (RAIN coverage here), Apple is not banning all single-station radio iPhone apps. “One developer has attempted to spam the App Store with hundreds of variation of essentially the same radio app, and that is against our guidelines,” an Apple spokesperson told Radio Ink (here). “There are many unique radio apps in the App Store, and we look forward to approving many more.”
Fred Jacobs of jacAPPS has confirmed Apple’s statement. He says Apple approved new single-station apps from his company as recently as Monday night. Developers AirKast posted an open letter about the “controversy,” which you can find here. Meanwhile Mark Ramsey penned a new blog post, arguing that Apple is doing radio a favor by blocking “lazy” radio apps. PITTMAN, HUFFINGTON TO KEYNOTE; ACCURADIO’S GEHRON TO MODERATE AT RADIO INK FORECAST EVENT MTV co-founder, and recently-enlisted Clear Channel Radio new media exec (see RAIN here) Bob Pittman (right) will keynote the Radio Ink Forecast 2011 gathering December 7th in New York. Huffington Post co-founder and Editor-in-Chief Arianna Huffington will share luncheon speaking time with Pittman.
Register for the Radio Ink Forecast 2011 here. SIRIUS CANADA AND XM CANADA, LIKE U.S. COUNTERPARTS, TO MERGECanadian satellite radio companies Sirius and XM recently announced plans to merge, following in the steps of their U.S. counterparts. “As a combined entity, XM Canada and Sirius Canada will deliver exceptional value to subscribers, and enhance the long-term success of satellite radio in Canada,” said John Bitove, chairman of Canadian Satellite Radio (the parent company of XM Canada). Sirius and XM merged in the U.S. last year. You can find more coverage from CBC here.share: del.icio.us.  Reddit  Digg  Yahoo  Wink  Windows  Google  Newsvine 
CommentCommenting is closed for this article.  Other stories RAIN has upgraded (and moved)! RAIN 9/13: RAIN Summit Chicago takes place today! RAIN 9/12: First Summit in RAIN's hometown takes place tomorrow RAIN 9/9: Summer holidays, "doldrums" impact July Webcast Metrics, but audience up over last year RAIN 9/8: Clear Channel launches new customizable iHeartRadio beta; RAIN goes hands-on RAIN 9/7: Meet more speakers you'll hear at RAIN Summit Chicago in less than a week RAIN 9/6: Clear Channel taps The Echo Nest to take on Pandora RAIN 9/2: RAIN reviews Spotify's radio-like product Artist Radio RAIN 9/1: UK online radio aggregator Radioplayer campaigns b'dcasters to create "all radio" ratings RAIN 8/31: Execs from Merlin, Triton Digital, jacAPPS and more to appear at RAIN Summit Chicago |
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