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RAIN 11/30: Net usage differs by radio format, says study

Posted on: 11/30/2010

MEDIA AUDIT: DANCE CHR LISTENERS SPEND MOST TIME ONLINE PER DAY

New research from The Media Audit shows that partisans of certain radio formats tend to vary in their use of the Internet. For instance, fans of Dance CHR spend the most time online (4.5 hours a day). Among younger Dance CHR fans, that stat jumps to nearly 6 hours a day. “Therefore, an advertiser looking to target younger consumers could more effectively maximize ROI through a radio/web promotion,” writes The Media Audit.

On the other hand, listeners of Hispanc radio spend the least amount of time online per day: 3 hours, 22% less than the average among U.S. adults. However, Hispanc radio listeners spend 15% more time listening to AM/FM when compared to the listening habits for all U.S. adults. You can find more from The Media Audit’s email here.

APPLE: WE ARE NOT BANNING RADIO APPS

As we suspected when this story first broke (RAIN coverage here), Apple is not banning all single-station radio iPhone apps. “One developer has attempted to spam the App Store with hundreds of variation of essentially the same radio app, and that is against our guidelines,” an Apple spokesperson told Radio Ink (here). “There are many unique radio apps in the App Store, and we look forward to approving many more.”

Fred Jacobs of jacAPPS has confirmed Apple’s statement. He says Apple approved new single-station apps from his company as recently as Monday night. Developers AirKast posted an open letter about the “controversy,” which you can find here. Meanwhile Mark Ramsey penned a new blog post, arguing that Apple is doing radio a favor by blocking “lazy” radio apps.

PITTMAN, HUFFINGTON TO KEYNOTE; ACCURADIO’S GEHRON TO MODERATE AT RADIO INK FORECAST EVENT


MTV co-founder, and recently-enlisted Clear Channel Radio new media exec (see RAIN here) Bob Pittman (right) will keynote the Radio Ink Forecast 2011 gathering December 7th in New York. Huffington Post co-founder and Editor-in-Chief Arianna Huffington will share luncheon speaking time with Pittman.

AccuRadio COO John Gehron (left) will moderate a panel immediately following Pittman’s lunchtime address. The discussion will address syndication’s and national programming’s impact on ratings and revenue for radio.

Register for the Radio Ink Forecast 2011 here.

SIRIUS CANADA AND XM CANADA, LIKE U.S. COUNTERPARTS, TO MERGE

Canadian satellite radio companies Sirius and XM recently announced plans to merge, following in the steps of their U.S. counterparts. “As a combined entity, XM Canada and Sirius Canada will deliver exceptional value to subscribers, and enhance the long-term success of satellite radio in Canada,” said John Bitove, chairman of Canadian Satellite Radio (the parent company of XM Canada). Sirius and XM merged in the U.S. last year. You can find more coverage from CBC here.



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