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RAIN 12/9: Stern re-signs with Sirius XM through 2015

Posted on: 12/09/2010

PART OF DEAL PUTS STERN’S SHOW ON SIRIUS MOBILE APPS FOR FIRST TIME

Howard Stern’s program on Sirius XM will soon be available via mobile devices. That’s one of the few details yet to come to light about Howard Stern’s 5-year renewal deal with the satellite radio company.

Many observers speculated if Stern would remain with Sirius XM or instead move to online radio. The AP has more coverage here.

STUDY: HALF OF STREAMERS DO NOT LISTEN TO OVER-THE-AIR RADIO

Nearly half of the people in the U.S. who stream online radio say they do not listen to any AM/FM over-the-air broadcasts. That’s according to a new supplement to Coleman Insights’ “Successful Audio Streaming Strategies” study, which was originally presented at RAIN Summit East (RAIN coverage here). Among Americans, 17% regularly stream radio online. And within that 17%, 48% do not listen to any over-the-air broadcasts, Coleman found. That percentage jumps to 59% among 25-34 year-olds.

However, these streamers feel generally positive about AM/FM. 47% of all streamers are “very positive” about AM/FM, as are 46% of streamers who don’t listen to any AM/FM.

In fact, Coleman found that streamers who do not listen to any over-the-air AM/FM listen to AM/FM online streams only slightly less than all streamers (see chart at left).

“A change in delivery method may be what is happening here,” comments Coleman (here), “as many of these streamers who no longer use broadcast signals continue to listen to AM/FM content via streaming.”

Coleman’s findings indicate that broadcasters aren’t necessarily losing these listeners. Rather, people might be changing how they listen to AM/FM radio. If broadcasters capitalize on this by offering differentiated, quality content online, they may be able to keep these “early adopter” streamers — and future streamers — for years to come. — MS

TWITTER ADDS RDIO SUPPORT

Twitter has added support for streaming music service Rdio. Apparently when users tweet a song, Rdio members can stream the track right in Twitter. Non-members can hear a quick clip of the song. “Twitter is slowly but surely becoming a much more music friendly service,” observes Hypebot, which has more coverage here. Find RAIN‘s coverage of Rdio here.



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