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RAIN 12/21: Online ad spending in U.S. will outpace print this year
·Dec 21, 05:44 AM
Posted by: Michael Schmitt

eMARKETER: NET AD SPENDING WILL SEEDOUBLE-DIGIT GROWTHTHROUGH 2014

Marketers will spend more money on Internet ads in the U.S. during 2010 than ads in newspapers, eMarketer predicts. And that’s a first. $25.7 billion will be spent on newspaper ads by the end of the year, compared to $25.8 billion for Internet ads. That slim lead will increase in 2011, eMarketer forecasts: web ads will gather $28.5 billion while newspapers will earn $24.6 billion.

“It’s something we’ve seen coming for a long time, but this is a tipping point,” Geoff Ramsey, CEO of eMarketer. Online ad spending in the U.S. is expected to “continue double-digit growth through 2014, when it will surpass $40 billion,” writes eMarketer (here).

NPR OFFERS MUSIC PERSPECTIVE ON NET NEUTRALITY DEBATE

The FCC will vote today on rules regarding net neutrality. NPR’s “All Things Considered” approaches the event from a music perspective. “Imagine logging on to your favorite band’s website and you wanted to buy something from them directly, and you were just somehow diverted to the ISP’s favorite online music store,” said Casey Rae Hunter of the Future of Music Coalition.

Hunter and others hope the FCC will accept net neutrality rules that prevent such behavior. NPR has more, including the viewpoint of one opponent of net neutrality, here.

NEW JUDICIARY COMMITTEE CHAIRMAN TO RE-ESTABLISH IP SUBCOMMITTEE

The incoming House Judiciary Committee Chairman, Lamar Smith (R-TX), has announced he will re-establish the Subcommittee on Intellectual Property, Competition, and the Internet. The subcommittee’s “issues of jurisdiction include copyright, patent, trademark law, information technology, and antitrust matters,” according to Smith’s statement.

“A separate IP subcommittee will ensure that the Committee remains focused on all aspects of intellectual property, including patent reform and copyright protections,” Smith (pictured right) continued. The subcommittee’s chairmen will be announced early next year. You can find Smith’s statement here.

Outgoing Judiciary Committee chairman John Conyers (D-MI) in 2009 stripped the then-titled Subcommittee on Courts, the Internet and Intellectual Property of its oversight of IP matters, giving those duties to the Committee itself (RAIN coverage here).

MARIA PALLANT APPOINTED ACTING REGISTER OF COPYRIGHTS

Maria A. Pallante has been appointed Acting Register of Copyrights. She takes over after the current Register, Marybeth Peters, retires on December 31, 2010 (RAIN coverage here) and will serve until the next Register of Copyrights is selected. Pallante was previously senior adviser to the Librarian of Congress. The Library of Congress has more on the story here.



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