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RAIN 1/7: Details on Bubba's plans for Internet radio
·Jan 7, 09:02 AM
Posted by: Paul Maloney

“8,333 SUBSCRIBERS FOR A YEAR WILL GET ME MY OLD SIRIUS SALARY,” BUBBA TELLS INSIDE RADIO

On Monday RAIN reported (here) that radio shock-jock Bubba the Love Sponge had moved his show to Internet radio’s Radioio after renewal negotiations with Sirius XM broke down. At the time, details of the new arrangement hadn’t been disclosed, but following a press conference and reporting by Inside Radio, more details have emerged.

On Monday Radioio began simulcasting Bubba’s syndicated on-air show (based at WHPT/Tampa) in anticipation of next week’s launch of a free 2-hour daily Internet-only (and uncensored) presentation. The stream is intended to convince fans to subscribe to the forthcoming “Bubba 2” service (set to launch March 1).

For $10/month, subscribers will get live and on-demand access to both Bubba’s on-air and Internet-only versions of the show, a “wrap-up” show, plus “specialty programming, commercial-free music channels, and on-demand access” to Bubba’s past shows (going back to 1996), reports Inside Radio.

Bubba told the news source that the free terrestrial simulcast was pulling in 40,000 unique listeners by Tuesday. He says he only needs “8,333 paid internet radio subscribers at $10 a month for one year” for him to match his the $1 million/year he had been making at Sirius XM (the satellite radio company’s renewal offer was reportedly for $200k). He’ll reportedly keep more than half the subscription revenue, plus a salary he says is close to his old 7-figure annual paycheck.

“Conservatively I think we can come out of the box with
20,000-25,000 paid subscribers,” he’s quoted.

JACOBS: HOW PANDORA GREW ITS AUDIENCE 87% IN 2010

“Like it or not, broadcast radio as we’ve known it is competing against Pandora,” writes Jacobs Media and jacAPPS president Fred Jacobs in his blog here. “And what transpired for (founder Tim) Westergren’s baby in 2010 should be a vivid example to radio’s CEOs that the game is changing.”

What “transpired” in 2010 for Pandora? The service grew its audience 87.5% in 2010 — from 40 million registered users to 75 million.

As such, Fred offers his readers 10 points about Pandora that broadcast CEOs might emulate. Read the list here.

SLACKER’S FREE SERVICE NOW AVAILABLE IN CANADA

Personalizable Internet radio Slacker announced yesterday that unlimited use of its free “basic” service is, for the first time, available in Canada. Previously, the free service was only available as a 30-day trial of the subscription-based “Slacker Radio Plus.”

Slacker’s press announcement says the service’s listening options include “select stations programmed by Canadian DJs such as Today’s Hits, to provide a uniquely Canadian perspective.” The company says it has secured label deals for the Canadian market — something market leader Pandora has yet to do.

Slacker Radio Plus subscription begin at CAD$3.99/month. Read the entire press release here.



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