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RAIN 1/12: Forbes covers Pandora's aggressive play for "drive-time" audience, at expense of leaders like CBS Radio

Posted on: 01/12/2011

FORBES: PANDORA HAS “A CRITICAL EDGE ON TRADITIONAL RADIO PLAYERS

The wave of in-car Pandora gadgets displayed at CES 2011 caught the attention of Forbes, which now predicts the webcaster could wrestle market-share away from leaders like CBS Radio. “Pandora, an internet radio service, is now pushing into the drive-time radio market,” writes Forbes. “Pandora has a critical edge on traditional radio players through its advertising capabilities.

“Increasing competition from satellite and internet radio could shake CBS’ position in the years ahead…Can CBS combat Pandora’s momentum with its own Internet radio offering (Last.fm), or will Pandora’s progress eat into CBS’ market share?“ You can read Forbes full analysis here.

MOBILE WEB TO REACH 1 BILLION WORLDWIDE IN 2011, PREDICTS ERICSSON

Telecom vendor Ericsson has predicted that 1 billion people worldwide will subscribe to mobile broadband services in 2011. That’s double the 500 million subscribers in 2010. The growth will be fueled by smartphones, tablets, and connected laptops, Ericsson stated. As mobile Internet reaches more people in the coming year, so too will mobile Internet radio. PC World has more coverage here.

TRITON PARTNERS WITH DEAL CURRENT FORDAILY DEALS

Triton Digital Media’s Loyalty Division has partnered with Deal Current to provide “Daily Deals” to media clients. Deal Current builds the software to power such daily “Groupon-type” offers. Triton says the service is available now with “a revenue-share model with varying splits depending on the service level needs of the client.” You can find out more by reading Triton Digital Media’s press release here.

LIVIO ADDING GROOVESHARK TO HOME, CAR NET RADIO PLAYERS

Livio will add Grooveshark’s on-demand music streaming service to new in-car and portable Net radio devices. The companies showed off a prototype device at CES 2011 which reportedly “plugs into a cigarette lighter and would allow Livio users to access the Grooveshark music in the car and play the tunes through the car speakers,” according to Radio World.

“Our goal is to get Grooveshark into the car and your home with minimal effort,” Livio Radio founder and CEO Jake Sigal said. You can find more coverage from Radio World here.



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