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RAIN 1/13: Arbitron hires Ando Media's Krasinski

Posted on: 01/13/2011

MOVE HINTS AT ARBITRON’S RENEWED COMMITMENT TO MEASURE WEB RADIO

Paul Krasinski has left his post as COO of Ando Media to become Arbitron’s first Senior Vice President of Digital Media and Analytics. “Our customers, and the media industry as a whole, see digital platforms as a key part of their long-term growth,” said Arbitron’s Executive Vice President and Chief Strategy Officer Tim Smith.

The hire almost certainly signifies Arbitron’s renewed interest in measuring Internet and digital radio listening. In December 2010, Aribtron’s Senior VP/Marketing Bill Rose said the company was considering a “hybrid” approach to measuring Net radio, using both server-side technology and existing techniques like diaries and PPM (RAIN coverage here).

Additionally, in November 2010 Inside Radio reported Arbitron intended to re-enter the Net radio measurement market (RAIN coverage here). Arbitron CEO Bill Kerr told the trade the move “can be exceedingly helpful to radio…radio has got to
start to capitalize on the digital implications and possibilities.”

Arbitron has, in the past, rated Internet radio streams, originally with its “Arbitron Webcast Ratings.” Later, it revamped the service after acquiring Measurcast technologies. Most recently, it rating Net radio listening as a joint project with comScore (read RAIN coverage here). The service ended quietly in early 2009 (more coverage here).

You can find Arbitron’s press release about Krasinski here.

MACCINI: NET RADIO ONLY SELLING 37% OF AD INVENTORY

Managing Director at Angel Street Capital Bob Maccini (pictured right) isn’t happy with how much revenue Internet radio is currently earning. He does the math in a new blog post for Angel Street Capital and finds that Net radio as an industry is only selling 37% of its ad inventory. You can read his full blog post here.

Maccini was CEO of Ando Media and currently serves as Managing Director of Angel Street Capital (RAIN coverage here), Director of Aritaur Communications and Director of Media Services Group.

PANDORA’S CHIEF MUSICOLOGIST OFFERS PEAK INTO MUSIC GENOME PROJECT

If you’ve ever wondered just what makes Pandora tick, Ars Technica has all the information you’d ever need…and more. The publication recently sat down with the architect of Pandora’s Music Genome Project, Chief Musicologist Nolan Gasser, for an in-depth discussion of the system. “Well, I can only tell you so much,” begins Gasser, “otherwise we might have to kill you.” Find the full article here.

T-MOBILE UK DATA TARIFFS COULD CHALLENGE MOBILE NET RADIO LISTENING

T-Mobile UK recently redefined its “unlimited data” mobile plan to top-out at 500MB per month for new customers (more here). After using 500MB, customers’ data “is slowed down and limited,” reports radio expert James Cridland. The move is outrageous enough, but how would it affect mobile Net radio listening?

Cridland calculates the answer. “Even if you assume Wi-Fi use where you can get it, an average listener would still consume 579MB on Internet radio alone per month.” Yikes. Cridland argues this supports a multi-platform future for radio — not a single-minded reliance on mobile apps. You can read his full thoughts here.



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