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RAIN 1/18: TargetSpot to sell audio ads on CBS Radio, AOL Radio, and Yahoo! Music mobile apps

Posted on: 01/18/2011

MOBILE INVENTORY INCLUDES LISTENING ON iPHONE, ANDROID, AND RADIO.COM’s iPAD APP

Digital audio ad sales network TargetSpot announced today it will sell instream audio ads for CBS Radio stations on CBS’s Radio.com iPhone, Android, and iPad apps as well as AOL Radio and Yahoo! Music iPhone and Android mobile apps.

Using TargetSpot’s network, advertisers can target audience segments based on geography, time of day, and personal listening preferences.

The Radio.com, AOL Radio and Yahoo! Music iPhone apps alone have racked up over 14 million downloads combined. The three services’ apps offer a combined 600+ stations across more than 25 genres of music, and 130 U.S. broadcast radio stations. Listeners reportedly tune in for an average of 22 minutes per session.

Read Targetspot’s press release here.

ADAGE ON PANDORA: POSITIONED TO AD BUYERS AS “RADIO,” DE FACTO APP FOR NET-ENABLED DEVICE MAKERS

Being “platform-agnostic” and free-to-use brought this “10-year-old company — on the brink of bankruptcy as recently as four years ago” to this point, writes AdAge. Pandora was extremely visible at the recent Consumer Electronic Show, with apps “in connected TV devices from Samsung, Sony, Roku and others; tablets from BlackBerry and Barnes & Noble; in-car apps from BMW/Mini, Toyota, Ford and Hyundai, and even a Wi-Fi enabled refrigerator from Samsung,” AdAge reports.

And as “non-PC” devices (mostly mobile phones) make us more than half of Pandora’s listening, the company will need advertisers to monetize the listening (subscription revenue is reportedly a single-digit percentage of the company’s bottom line). And positioning the company as “radio” (as opposed to “tech-y audio” or something too cutting-edge for ad buyers) — plus the ability to target listeners by age and location — seems to be helping. AdAge quotes Natalie Swed Stone, who leads radio buying for clients like McDonald’s and Visa at Omnicom Group’s OMD, as calling Pandora the “gold standard” for Internet radio in terms of “commercial loads and ad models.”

Read the AdAge article here.

IF YOU’RE IN AN “OLDIESMOOD, CHECK OUT THEROSS ON RADIOREADERSPOLL WINNERS

Radio and music industry consultant Sean Ross has unveiled the winners of his “Ross On Radio Readers’ Poll” for the Oldies/Greatest Hits format. (Ross writes “Ross on Radio” for Radio-Info.com, where he’s executive editor of music and programming. He’s also VP/Music and Programming at Edison Research. Jeesh!)

Ross tallied the over 5,000 votes cast for the poll, and picked winners for large market, medium market, AM, international, “Next-gen,” Jammin’ Oldies, and “New Platforms,” where WFMU’s Rock and Soul Ichiban took home the “Rossie” (runners-up in this category were Sirius XM’s ’60s On 6 and Great Big Radio. So check out a station or two online (or locally on the radio, if that’s an option!), and enjoy the music.



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