 Online ad revenues to surpass radio in '08, says new study ·Dec 5, 04:24 AM From the Times Online: “The internet will overtake magazines to become the world’s third-largest advertising medium by 2010, according to Steve King, chief executive of ZenithOptimedia… “Mr King,… speaking at the 35th UBS annual media conference in New York, [presented] an optimistic view of the “A spokesman for Zenith said: ‘We predict global internet advertising to pass three milestones in the next three years: to overtake radio advertising in 2008; to attain a double-digit share of global advertising in 2009; and to overtake magazine advertising in 2010, with 11.5% of total ad spend,’… “Zenith forecasts that in 2010 the internet will account for $60.88 billion of total advertising spend, while magazines will account for $60.58 billion of expenditure.” Read the entire article at the Times Online. share: del.icio.us.  Reddit  Digg  Yahoo  Wink  Windows  Google  Newsvine 
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future for advertising. He expects internet advertising to be worth $36 billion this year, $5 billion more than predicted in December 2006. Global online advertising will increase by 24% in 2008 and 69% over the next three years (2007-10), reaching $61 billion in 2010,…
