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RAIN 1/24: BBC Radio moving from iPlayer to "new stand-alone product"

Posted on: 01/24/2011

BBC: AUDIENCES INTERACT DIFFERENTLY WITH TV, RADIO

The BBC announced today that it will migrate its online radio offerings off iPlayer and into “a new stand-alone product.” The new initiative will include personalization features and will be available “on whatever internet-connected device you happen to have.”

BBC’s iPlayer currently serves as an online media hub for TV, video, music, radio and other content. However, the BBC has found that “the way audiences want to interact with radio and music online is different to TV.” In fact, the BBC’s performance stats from December 2010 show that 73% of users only watch TV on iPlayer, 21% only listen to radio and just 3% use both.

“On the face of it, this looks scary,” notes radio expert James Cridland. But the move makes sense, he argues, because “the hoped-for ‘halo effect’ turning TV viewers into radio listeners simply isn’t happening.”

Just what will this new “stand-alone” BBC radio hub be? Cridland has his money on the new UK Radioplayer platform, conveniently nicknamed the “iPlayer for radio.” Radioplayer aims to be a one-stop location for UK radio online and by February should include more than 200 stations (RAIN coverage here). Cridland notes that the BBC has a 50% stake in Radioplayer and is one of the launch partners.

You can find the BBC’s announcement here and Cridland’s analysis here.

SMARTPHONE PENETRATION VISUALIZED

The New York Times breaks down iPhone and Android ownership across the major U.S. cellular networks:

NYT wonders (here) how this will change when the iPhone finally lands on Verizon. We can’t help but gawk at how many people don’t own a smartphone. It appears there’s still plenty of room for growth for mobile Internet radio — growth that hopefully should accelerate if the trend of cheap smartphones and data plans continue (RAIN coverage here). — MS

PANDORA NAMES AD EXEC LUEGERS FIRST DIRECTOR OF MOBILE AND EMERGING MEDIA

Pandora has created a director of mobile and emerging media position at the company, and hired ad industry executive Kim Luegers for the post.

Luegers led emerging media strategy and planning for Draftfcb, one of the largest global advertising agency networks, in its Chicago office. Mediapost reports, “she will be responsible for helping Pandora generate new revenues from mobile and emerging media; creating ad products for online, mobile and other digital media; and working with clients to develop effective mobile programs, among other tasks.”

Read Mediapost’s background reporting on its mobile and new media efforts here.

ARBITRON, MARKETRON INTEGRATE PRODUCTS TO CREATEALL-IN-ONE SALES & TRAFFIC SOLUTION

Arbitron and Marketron jointly announced last week plans to integrate two of their main products — Arbitron’s TAPSCAN Web, which is an online sales proposal and analysis system, and Marketron’s Exchange, that handles media transactions — for “a fully automated, Web-based sales and traffic platform for radio advertising.” The companies plan to debut the integrated platform February 1.



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