RAIN 2/23: RAIN spotlights DJ-curated web radio service Dubset
SERVICE RISES TO CHALLENGES OF PLAYING HOURS-LONG MIXESNew York start-up Dubset is an Internet radio service curated by DJs with a focus on mixes — serious mixes, like hours-long mixes. And that presents some challenges to an interactive radio service like Dubset, but the company has come up with interesting solutions.
For example, Dubset’s player controls skip to the next part of the current mix, rather than just skipping past the entire mix. The company has also developed technology called MIXScan which can reportedly identify songs within a mix, allowing Dubset to “accurately report to music licensing companies to pay royalties” writes Business Insider (here).
Indeed, Dubset strongly emphasizes their intention to create “a free, safe and legal environment to listen to DJ music.” And the service makes it clear that this is a curated radio experience with real DJs choosing the tunes. “Dubset is NOT a democracy,” states the website. “DJs are either hand-selected or invited to join by their peers and a group of industry experts.”
Dubset’s new Beta website (here) offers a number of pre-set channels, ranging from House and Electro to Hip-Hop, but users can also create their own channels. The service also offers a free iPhone app. It’s an interesting service with a lot of new ideas and well worth checking out! — MS
ARBITRON DEPLOYING SOFTWARE TO MEASURE ONLINE MEDIA USAGE, SAYS CEOArbitron CEO Bill Kerr recently offered an update on how the company’s Internet measurement plans are coming along, reports Inside Radio.
The company is currently deploying computer software to PPM panelists to track Internet usage, including online audio. Similar software is available for mobile devices. The PPM can “already track encoded online videos and audio,” reports Inside Radio.
Kerr says this lets Arbitron focus on the “individual who is carrying the device, not the machine that is simply turned on where you may not know who is in front of the screen or who is using the device.” For more coverage, subscribe to Inside Radio here. Find previous RAIN coverage about Arbitron’s web-measurement plans here and here.
GOOM RADIO VETS TO LAUNCH WEB PLATFORM FOR RADIO ADSCEO Drew Hilles and COO Rob Williams have announced they will launch a “self-serve” online radio advertising platform called MediaDash in the second quarter. “We’ve placed extensive effort into our platform’s interface and usability, to allow advertisers of all sizes to purchase effective radio campaigns to help them achieve their business goals,” said Hilles.
“Details are scarce, but this looks like a serious and well-funded effort, with backing from BlueCrest Capital Finance,” reports Tom Taylor in his Radio-Info newsletter (here).
Both Hilles and Williams are radio and Internet veterans. They served at Goom Radio (Williams as CEO, Hilles as Chief Sales Officer, RAIN coverage here). Hilles was also a founder of dMarc Broadcasting and senior executive at Google. Williams has previously served as a senior manager for Clear Channel in New York.
NET RADIO-FRIENDLY NOOK COLOR MOUNTED IN CAR DASHBOARDBarnes & Noble’s Nook Color eBook reader features a color touchscreen, runs on Android and — with a bit of hacking — can become a full-fledged Android tablet. The Nook Color already comes bundled with Pandora (RAIN coverage here), but opening it to the wide world of Android apps lets users load any Internet radio app they want.
And what better place to use your Net radio-streaming, tricked-out Nook Color than in your car dashboard? CrunchGear has posted a video of just how to do so (here). “With all the dashboard modding for the integrations of tablets going on, the future of in-car begins to look brighter.”
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