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RAIN 2/24: For NPR users, apps have their place but website still king

Posted on: 02/24/2011

NPR iPAD APP USED MOST LIKE A RADIO

NPR Digital Media’s Web Metrics Analyst Sondra Russell recently published an interesting graph outlining the relative audience sizes of NPR’s website and mobile apps. The graph also shows how much of a “lean forward” or “lean back” experience each site or app is, as well as audio usage. So what can Russell and all of us learn from the graph?

First off, “the Main Site is still kicking butt,” writes Russell. The graph shows the main website as a large circle, but the mobile apps as tiny dots. In fact, the most popular NPR app — their iPhone News App — is only “5% the size of the main site; the others are between 1% and 2%.”

The graph also shows that NPR’s iPad app is the most “radio-like,” with users listening to a lot of audio in a “lean back” experience. “Statistically speaking,” writes Russell, “85% of the audio requests on the iPad are for long continuous streams provided by stations. In other words, 85% the time, people are using it like a radio. In some cases, they’re even leaving it on their nightstand.”

You can read Russell’s full, often zen-like article here.

eMARKETER: FACEBOOK REACHES OVER HALF OF U.S. INTERNET USERS, TWITTER LESS THAN 10%

A new report from eMarketer shows that more than half of U.S. Internet users accessed Facebook at least monthly by the end of 2010. The report predicts that 62% of web users and almost half of the total U.S. population will use Facebook by 2013.

Meanwhile, 9% of the U.S. adult Internet population used Twitter by the end of 2010. Find eMarketer’s full report here.

NEW COMPANY FROM TECH VETERAN ROBERTSON AIMS TO BE LIKE DVR FOR RADIO

Michael Robertson, tech entrepreneur and founder of MP3.com, has launched DAR.fm — a platform that aims to be like a DVR for radio. The service will record radio programming and even let users skip between different songs in a recording. VentureBeat has more coverage here and you can watch Robertson launch the service here.

Robertson will join us in Las Vegas on April 11 for RAIN Summit West 2011. You can find out more, and register, right here.

IS IT A TOASTER WITH RADIO, OR A RADIO THAT TOASTS BREAD?

If your everyday, run-of-the-mill digital radios just don’t have enough bang for your buck, take note. A new digital radio from Breville includes a toaster…or rather, a new toaster from Breville also tunes in to digital radio. It retails for around $79 and is available in the UK and Australia. Find out more here.



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