 CBS's Dan Mason tells analysts: One of his goals is "#1 in streaming" ·Dec 7, 07:00 AM Speaking at the 35th Annual UBS Global Media and Communications Conference Monday at the Grand Hyatt in New York City, CBS Radio President and “Radio is king –- there is no media that can better deliver more targeted, personalized messages to audiences and advertisers,” said Mason. “Today’s presentation was a call to arms to all our colleagues in the industry to better tell our story, and demonstrate the incredible opportunities for growth. “Radio is going through one of the most transformative periods in the history of broadcasting, and it’s up to us to show the advertising and financial communities how we can seize these changes to our advantage.” Highlights of Mason’s presentation included:… Radio needs to embrace New Media: “Over the past two years CBS Radio’s online streaming audience has grown at a yearly rate of more than 140%. This phenomenal growth has resulted in a fourth place ranking From the press release: CBS Radio is one of the largest major-market operators in the United States with stations covering news, alternative rock, country, FM talk, classic rock, oldies, “Jack,” and urban formats, among others. A division of CBS Corporation, CBS Radio operates 140 radio stations, all of which are in the nation’s top 50 markets… CBS Radio also has made aggressive moves to converge new and traditional media through creative programming and advanced delivery methods, including online streaming, HD Radio, mobile messaging and podcasting. Audio streams of more than 143 CBS Radio stations and custom channels are currently available online, and more than two thirds of the Company’s stations are broadcasting in HD digital radio. share: del.icio.us.  Reddit  Digg  Yahoo  Wink  Windows  Google  Newsvine 
Comment Other stories RAIN 9/2: Apple makes iTunes experience more social, more "radio-like" RAIN 9/1: FilterMusic.net excels at helping you discover new streams RAIN 8/31: Pandora's Les Hollander to speak at RAIN Summit East RAIN 8/30: Former Forrester analyst to deliver second keynote of RAIN Summit East RAIN 8/27: Radio vet Bill Gamble to consult AccuRadio's country stations RAIN 8/26: Clear Channel's digital chief Evan Harrison to leave at end of year RAIN 8/25: Pandora spotlights improved "genre-based" listening options RAIN 8/24: NAB presents details of proposed royalty settlement to members RAIN 8/23: Mobile media growth will even outpace Internet, predicts Nielsen RAIN 8/20: New deadline for Internet Radio Awards is August 31 |
among all Internet broadcasters with our goal of being No. 1 in the industry”…
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