 CBS's Dan Mason tells analysts: One of his goals is "#1 in streaming" ·Dec 7, 08:00 AM Speaking at the 35th Annual UBS Global Media and Communications Conference Monday at the Grand Hyatt in New York City, CBS Radio President and “Radio is king –- there is no media that can better deliver more targeted, personalized messages to audiences and advertisers,” said Mason. “Today’s presentation was a call to arms to all our colleagues in the industry to better tell our story, and demonstrate the incredible opportunities for growth. “Radio is going through one of the most transformative periods in the history of broadcasting, and it’s up to us to show the advertising and financial communities how we can seize these changes to our advantage.” Highlights of Mason’s presentation included:… Radio needs to embrace New Media: “Over the past two years CBS Radio’s online streaming audience has grown at a yearly rate of more than 140%. This phenomenal growth has resulted in a fourth place ranking From the press release: CBS Radio is one of the largest major-market operators in the United States with stations covering news, alternative rock, country, FM talk, classic rock, oldies, “Jack,” and urban formats, among others. A division of CBS Corporation, CBS Radio operates 140 radio stations, all of which are in the nation’s top 50 markets… CBS Radio also has made aggressive moves to converge new and traditional media through creative programming and advanced delivery methods, including online streaming, HD Radio, mobile messaging and podcasting. Audio streams of more than 143 CBS Radio stations and custom channels are currently available online, and more than two thirds of the Company’s stations are broadcasting in HD digital radio. share: del.icio.us.  Reddit  Digg  Yahoo  Wink  Windows  Google  Newsvine 
Comment Other stories RAIN 2/8: Pandora CEO Joe Kennedy to keynote at RAIN Summit North RAIN 2/5: Streaming music site TheSixyOne adds game-like features, visual beauty to Net radio experience RAIN 2/4: Apple enables desktop browser previews of iPhone apps RAIN 2/3: Karmazin addresses competing with Net radio, for in-car listening and for Howard! RAIN 2/2: Radio's battle with webcasters for local advertisers may have begun RAIN 2/1: Sixty million in U.S. will listen to Net radio this week, study says RAIN 1/29: iPad's limitations will challenge app makers, including webcasters, says WSJ RAIN 1/28: RAIN announces 2010 Las Vegas Summit RAIN 1/27: Apple iPad to run iPhone apps; CBS names Kucharz to head digital efforts for radio and TV RAIN 1/26: News format most popular online last year, says RadioTime |
among all Internet broadcasters with our goal of being No. 1 in the industry”…
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