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RAIN 2/28: Nearly half of public radio listeners stream Internet radio, finds Jacobs Media survey

Posted on: 02/28/2011

JACOBS MEDIA: “INTERNET RADIO STREAMING SHOWS IMPRESSIVE GAIN

According to the results of a new survey from Jacobs Media, around 25% of listeners to public radio also tune in to Pandora at least once a month. The study is Jacobs Media’s third Public Radio Tech Survey and you can find a “nutshell” run-down of the findings here.

Overall, around 40% of public radio listeners also tune in to Internet radio — an “impressive gain” of 17% over last year, writes Jacobs Media.

The study also found that over one-third of public radio listeners own a smartphone — up 29% — and 63% of smartphone owners use an iPhone. Interestingly, BlackBerry comes in second with 25% and Android closely follows with 20%.

Though 64% of public radio listeners use social networking services, “momentum has slowed” compared to last year. Jacobs Media observes growth for MySpace actually decreased.

Jacobs Media’s study consisted of over 21,000 respondents from more than 40 public radio stations across the U.S. You can find out lots more from Jacobs Media’s blog here.

PC MAG RATES BEST STREAMING SERVICES OF 2011

Slacker takes home the Editor’s Choice prize from PC Mag‘s latest round-up of streaming music services. Its “excellent audio quality…well-designed interface, tight lyrics implementation, and load of customization options” earned Slacker 4.5 out 5 stars. PC Mag places Last.fm in the runner-up spot, with Pandora and AOL Radio tied for third.

You can find PC Mag‘s full article and ratings here.

TIERS OF SUBSCRIPTION PLANS COULD HELP SIRIUS XM COMPETE ONLINE, SUGGESTS BLOGGER

A recent column on financial website King of All Trades suggests Sirius XM could compete online with Pandora and Spotify by offering a range of subscription plans with varying degrees of advertising support.

Basically, outlines blogger Steve Garcia, Sirius XM could offer a no-ads service for $13/month and a $9/month service with 10 minutes of advertising an hour. Read the full article here.

AN EXCEL SPREADSHEET FULL OF STREAMING WEB RADIO

Microsoft’s Excel program is a great tool for a plethora of tasks…but listening to Internet radio? Apparently an Excel expert by the name of Harald Staff created a web radio player that works within Excel spreadsheets. You can read more from PC World here and download the spreadsheet here.



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