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RAIN 3/25: Ando Media ratings show post-holiday adjustments

Posted on: 03/25/2011

TOP 20’S OVERALL AUDIENCE UP 30% FROM LAST YEAR

Webcasters with strong holiday audiences in December 2010 returned to more normal levels in January 2011, according to Ando Media’s newly-released Webcast Metrics, with other streamers (including EMF) recovering after mild 4th quarter declines.

All said, the combined AAS (Average Active Sessions, which is essentially equivalent to AQH — i.e., average simultaneous listeners) of the top 20 webcasters included in Ando’s ratings is up approximately 30% over last year.

AUDIENCE LEVELS FOR PANDORA, ACCURADIO RETURN TO NORMAL AFTER HOLIDAY SEASON

The two rated webcasters that traditionally see huge Christmas music-related bumps in December — Pandora and AccuRadio — saw a return to more-normal listening levels. That said, both are up from when their Christmas seasons began and up significantly from a year ago.

In particular, Pandora’s AAS in the Domestic Mon-Sun 6a-12m dipped 4% in January but still, overall, shows an almost-straight-line growth pattern (see chart). Pandora’s AAS of 522,330 in January 2011 is up 103% over their January 2010 audience and is again more than double the AAS of the top 5 terrestrial broadcasters’ streams combined.

MOST BROADCASTERSSIMULCAST STREAMS GREW YEAR-OVER-YEAR

Most terrestrial broadcaster’s streaming audiences are up about 20% year-over-year: Clear Channel is up 21%, Citadel up 26%, Cox up 14%, Radio One up 19%, Emmis up 23% and Salem up 22%. Broadcasters who did less well include CBS Radio — which is down 29% (possibly due to decreases for clients AOL Radio or Yahoo! Radio) — and Entercom, which was flat.

The biggest increases year-over-year among terrestrial broadcasters were Greater Media, up 62%, and EMF up 213%.

Ando Media’s January 2011 figures also show several webcasters recovering from audience declines in Q4 2010. ESPN Radio recovered to September 2010 levels after a couple months of moderate declines, as did EMF and pureplay Digitally Imported.

SLACKER GROWTH CURVE FLATTENS

After two months of double-digit growth related to Ando’s beginning to measure their mobile streams, pureplay Slacker‘s AAS flattened (i.e., up 2%) from December to January, putting them in 4th place with an AAS of 26,338.

You can find the Domestic and All Streams Mon-Sun 6a-12m rankings below. Find out more from Ando Media’s official Webcast Metrics report here (PDF) and find our coverage of December 2010’s ratings here.

CNET: GOOGLE STARTING INTERNAL TESTING OF CLOUD MUSIC SERVICE

CNet reports that Google has begun internal testing of the company’s coming cloud-based music service. It’s “a sign that the much anticipated service is nearly ready to launch,” writes CNet (here). The service — already in use by some Android hackers — is expected to offer cloud-based music storage for access on mobile devices.

Earlier rumors claimed Apple would launch their cloud music service sometime in April (RAIN coverage here).

LIVE365 PARTNERING WITH POLLACK MEDIA FOR WOMEN’S INTERNET RADIO NETWORK

Internet radio network Live365 announced it has forged new content deals and a strategic development agreement with Pollack Media for their specialized network for women called Athena365.

Athena365 consists of both music stations that appeal to women, and talk content from Harpo Radio and celebrities like Dr. Oz and Dr. Laura.

Jeff Pollack and programmer Pat Welsh of Pollack Media are selecting Live365 stations for the network, and “working closely with Live365 to deliver new content and distribution partnerships.”

Read more from the San Francisco Chronicle here. The original press release is here.

NYT’S POGUE: WIRELESS SPEAKERS CHEAP WAY TO GET NET RADIO IN YOUR CAR

There are plenty of ways to stream Internet radio in your car (RAIN coverage here) but most of them require buying a new car which can be rather expensive.

A cheaper route, suggested by The New York Times’ David Pogue, is a Bluetooth-enabled wireless speaker. As cheap as $60, these devices pack rechargeable batteries and boast better sound quality than your mobile device’s “feeble, pathetic built-in speakers.” Read more here.



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