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RAIN 4/1: RAIN Summit West adds WTOP's Wolinsky

Posted on: 04/01/2011

WOLINSKY, FROM RADIO’S #1-BILLING STATION, TO JOIN RAIN’S DIGITAL AD PANEL

We’re just over a week away from RAIN Summit West 2011 in Las Vegas and still have plenty of radio and digital music experts to announce. Today we add WTOP/Washington DC’s Jeffrey Wolinsky (pictured right) to the Summit’s agenda.

WTOP made headlines early this week for being the nation’s top billing radio station in 2010, earning over $57 million. “WTOP’s rise up the chart is noteworthy in part because it is in the ninth-largest broadcast market, rather than one of the three or four biggest cities in the country,” writes Radio World (here). “Also, two years ago it was ranked sixth, according to Radio World‘s summary of BIA/Kelsey’s report at the time.”

Wolinsky wears a number of hats at Bonneville, serving as Director of National Sales / Sports Sales Manager at WTOP and WFED in Washington D.C. and as Bonneville’s single point of contact for digital sales — working with Triton, Katz 360, TargetSpot and other services.

Wolinsky will join our “Digital Face-Off” panel at RAIN Summit West 2011. The panel will discuss the challenges Internet radio faces to capture a larger share of the interactive ad pie.

RAIN Summit West 2011 takes place on Monday, April 11 in the Las Vegas Renaissance Hotel during the NAB Show. The Summit will be a jammed-packed day of panels, speakers and research presentations, including a special keynote from CBS Radio president/CEO Dan Mason. More information about the Summit can be found here and you can register right now here. We hope to see you there!

INSIDE RADIO INVESTIGATESTHE GOOD, THE BAD AND THE UGLY” OF AM/FM STREAM FILL

Today’s issue of Inside Radio offers an extensive look at how broadcasters are filling spot breaks in their online streams. The bad includes “generic, cheesy instrumental music inconsistent with the station’s core sound. Choppy transitions. Dead air. Spots, announcements or songs that are suddenly cut off. The same commercial played twice in a spot set,” and so on.

However, many stations get it right. Inside Radio points to Clear Channel’s “Z100” WHTZ in New York, which plays snippets of content to keep users listening longer or to drive them to the station’s website.

But without the right resources, some stations struggle. “To do it truly effectively, you almost need another programming person just to handle the stream,” CBS Radio San Francisco VP of programming Michael Martin told Inside Radio. “There’s so much more content we could put on the streams that drive people back to FM and vice versa. It comes down to time — how much can we focus on the stream as opposed to the FM.”

You can read Inside Radio‘s complete coverage by subscribing here.

DMN LISTS THE TOP MUSIC APPS FOR iPAD

Digital Music News has published a list of the top paid and free music apps for Apple’s iPad. The list includes a number of Internet radio offerings, including RadioTime’s TuneIn Radio app, which ranks #2 in the paid apps listing. Not surprisingly, Pandora is the #1 free music app while Sirius XM‘s free app is #6. You can find the full list here.

MOBILE COMMERCE TO REACH $119b BY 2015

PR company Paratus Communications has aggregated 15 (sometimes hard-to-believe) stats and projections about the mobile market.

Included in the list is the projection that mobile Internet will overtake desktop Net usage by 2014 and that mobile commerce will generate $119 billion by 2015. You can read the full list here.



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