RAIN 4/18: Kurt Hanson shows "things are moving faster than you think" at RAIN Summit West
NET RADIO AUDIENCE, AD REVENUE GROWTH OUTPACING EXPECTATIONS, SAYS RAIN PUBLISHER“Things are moving faster than you think” in the Internet radio industry. That was RAIN publisher Kurt Hanon‘s thesis in his annual State of the Industry Address as presented last week at RAIN Summit West.
For example, Hanson showed that Net radio’s audience may be growing faster than we thought. The new Infinite Dial study (RAIN coverage here) found that Internet radio listening is doubling about every five years. Hanson argued, based on the simultaneous rise in online radio time-spent-listening (TSL) that Net radio’s AQH is actually doubling approximately every 2.2 years.
Furthermore, Hanson estimated (based on Ando Media’s Webcast Metrics) that online radio currently holds a 6.6 share of people listening to radio. And that Pandora alone holds a 2.8 share (fueled in part by their focus on mobile devices, which was their main source of growth through 2009 and much of 2010).
Meanwhile, advertisers are getting on board “faster than you think,” said Hanson (pictured left), estimating based on SNL Kagan’s findings that Internet radio advertising revenues are on pace to exceed $1 billion by 2015.
We’ll have continuing coverage of RAIN Summit West over the coming days. If you’d like to hear Hanson’s State of the Industry Address in person, stay tuned for news about our coming Summits in Minneapolis during Conclave and in Chicago for the NAB Radio Show.
PANDORA RESPONDS TO PRIVACY CONCERNS, WILL PULL ADVERTISERS’ MOBILE SDKsPandora has announced it will remove third-party advertising platforms from its Android and iPhone mobile apps in response to growing concerns of privacy.
Recently security firm Veracode claimed Pandora’s Android app was transmitting user data (including birth date, ZIP code and GPS location) to advertisers. That came on the heels of Pandora’s own announcement that it had been subpoenaed as part of an “industry-wide” Federal probe in mobile privacy (RAIN coverage here).
Pandora now tells Rolling Stone that Veracode “has publicly retracted their assertion that our app was transmitting GPS location data and has confirmed that their original report was in error. The Pandora app does not transmit GPS location data.”
MARKETRON LAUNCHES NEW DIGITAL PLATFORM, SERVICES SUITE, AND TRAFFIC SOLUTION FOR RADIORadio ad and business management tech firm Marketron last week unveiled its new Mediascape platform and suite of services.
Mediascape, according to Marketron, was designed to remove technology and economic obstacles “that have kept media companies in the radio world from adopting digital strategies.” There’s lots more on the new Mediascape product here, and Marketron’s press release is here.
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