 RAIN 4/22: Digital start-ups will break radio tower's "monopoly," says former NPR chief ·Apr 22, 10:35 AM SCHILLER: “YOU MUST BECOME YOUR OWN DISRUPTORS”Former president and CEO of NPR Vivian Schiller (pictured), speaking at Harvard’s Shorenstein Center, warned her former colleagues that “new digital-only startups will enter the marketplace in audio” and that “the monopoly advantage of the radio tower will begin to fade.”
She continued, “You are now competing in the big leagues and are no longer the scrappy underdog…you must become your own disruptors. If you don’t aggressively reach out to new audiences on new platforms, someone else will.” The Nieman Journalism Lab reports (here) that Schiller “suggested member stations adjust to the threat by starting to offer additional, online-only streams. If the local NPR station is serving news when a listener wants music, Pandora is just a click away.” RAIN ROUNDS-UP THE NEWSHP RUMORED TO BE CREATING STREAMING MUSIC SERVICE FOR webOS DEVICES eMARKETER: TABLETS BECOMING “MAJOR HOME ENTERTAINMENT DEVICES” CNET: LIVIO IN-CAR NET RADIO KIT A POSSIBLE SIRIUS XM REPLACEMENT SONOS ADDS AIRPLAY SUPPORT, LAUNCHES ANDROID APP WEB ADVERTISING REVENUES OVERTAKE NEWSPAPERS
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CommentCommenting is closed for this article.  Other stories RAIN has upgraded (and moved)! RAIN 9/13: RAIN Summit Chicago takes place today! RAIN 9/12: First Summit in RAIN's hometown takes place tomorrow RAIN 9/9: Summer holidays, "doldrums" impact July Webcast Metrics, but audience up over last year RAIN 9/8: Clear Channel launches new customizable iHeartRadio beta; RAIN goes hands-on RAIN 9/7: Meet more speakers you'll hear at RAIN Summit Chicago in less than a week RAIN 9/6: Clear Channel taps The Echo Nest to take on Pandora RAIN 9/2: RAIN reviews Spotify's radio-like product Artist Radio RAIN 9/1: UK online radio aggregator Radioplayer campaigns b'dcasters to create "all radio" ratings RAIN 8/31: Execs from Merlin, Triton Digital, jacAPPS and more to appear at RAIN Summit Chicago |
According to some leaked documents from HP, the company is creating a streaming music service of sorts for its webOS mobile devices (which include an iPad competitor tablet, more coverage 
CNet recently penned an article about Livio Radio’s $99 in-car Internet radio Kit which streams Internet radio content from your smartphone (connected via wireless Bluetooth) to your car stereo (via an FM transmitter). “In many ways a solution like this could serve as a free alternative to satellite radio,” writes CNet (
