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RAIN 5/9: Global study highlights fast-paced growth of mobile music streaming

Posted on: 05/09/2011

CONSUMERS LOOK FOR MUSIC, RADIO CAPABILITIES IN NEW MOBILE DEVICES, FINDS STUDY

A recent study from global market research company TNS highlights recent growth in mobile streaming music usage. The “Mobile Life” study’s range is impressive: 34,000 respondents across 43 countries, including the U.S., UK, China, India, Japan and Saudi Arabia.

Among its many findings is that streaming music ranks as one of the fastest growing uses of mobile devices in 2011 (see abbreviated chart below).

Additionally, the study found that the ability to store and listen to music is the second-highest factor for users when considering what future mobile device to buy. The ability to listen to radio ranks seventh, behind having a fast Internet connection and the ability to download apps.

TNS’ claim that streaming music was at 0% in 2010 is a little hard to believe. Regardless of specifics though, it’s encouraging to see strong growth for streaming music considering that (a) this is a worldwide study, including respondents from places like China, Pakistan and India, and (b) this appears to include all mobile devices, not just smartphones.

You can find out more about the study from Audio4Cast‘s coverage here or the study’s website here.

AMAZON’S CLOUD MUSIC SERVICE LANDS ON iPHONE

Amazon’s Cloud Player music locker service is now available to iPhone, iPad and iPod Touch users. It’s not an app yet and Lifehacker says it’s still “a little ridiculous” to use, but “it works.” You can find out more here.

iHEARTRADIO COLLECTS 29 MILLION MONTHLY UNIQUES

Clear Channel says they’re seeing “strong growth” in digital overall, with their iHeartRadio platform generating 29 million uniques per month. Digital and “other” revenue has increased by $7.4 million in Q1. You can read more by signing up for Tom Taylor’s daily Radio-Info newsletters here.

LIVE365 OFFERS $99 TALK RADIO PACKAGE

Live365 has announced the availability of a new “professional talk radio package.” The webcasting service offers two packages, one of which includes full music royalty coverage. You can find out more about the new $99 service from Live365 here and find the company’s press release here.



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