RAIN 5/18: Arbitron testing new web/mobile-based diary replacement
“PROJECT LEAPFROG” ALLOWS PARTICIPANTS TO LOG LISTENING VIA MOBILE DEVICESArbitron yesterday revealed plans to possibly use the Internet and mobile phones in place of paper diaries to track radio listening.
The company hopes the move, dubbed “Project Leapfrog,” will yield larger sample sizes — especially among younger demos — and achieve a more accurate representation of markets. Tests so far have been “very positive,” said Arbitron, and a full-scale field test will begin later this month.
“Don’t confuse this electronic collection of data with Arbitron’s PPM technology,” writes Tom Taylor. “The web/mobile replacement for the diary would still involve participants for just a single week, and they’d need to actually log their listening. (As opposed to the ‘passive’ PPM.)”
SLACKER BUZZ CONTINUES WITH NEW iPAD APPThe big news from Slacker yesterday was their long-awaited on-demand music service (RAIN coverage here), but the webcaster also released a new iPad app. Described as “particularly cool” by PC World, the app features a new “multi-pane design” to take advantage of the iPad’s large screen.
Slacker offered a sneak peek of the iPad app back in January (RAIN coverage here).
“ADDICTIVE” BIPOLAR RADIO IS A MOOD-BASED PANDORABipolar Radio is a simple and fun web radio concept: users customize an artist-based stream with two large mood-based buttons. It runs on The Echo Nest’s API and pulls music from Rdio — so you have to be a subscriber to hear full tracks.
“Bipolar Radio could become addictive pretty quickly, and a nice way to shake up Pandora’s dominance in the space,” writes Evolver.fm, which has more coverage here.
RADIOPLAYER ADDS AUTONOMY’S “MEANING-BASED” SEARCH TECHNOLOGYThe all-in-one UK online radio platform Radioplayer has added “meaning-based” search technology, powered by Autonomy’s IDOL (Intelligent Data Operating Layer) product.
The new search technology processes live metadata from Radioplayer’s over 200 included stations — as well as the station’s and user’s geographic location — “in order to deliver the most relevant results.” Radioplayer’s on-demand content is also searchable.
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