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American Media Services re-brands webcast products under "TheRadio.com"
·Dec 12, 11:39 AM
Posted by: Daniel McSwain

Radio brokerage and engineering firm American Media Services has announced a new look and name for the company’s Internet radio services with the beta launch of TheRadio.com.

Operating previously under the name American Media Services-Internet LLC since it began operating in 2006, the system is designed to helped radio station owners and operators in setting up and managing streaming radio sites.

According to a press release from the company, TheRadio.com features nearly 100 professionally programmed music formats geared towards the “new media listener”. The company is also making all formats available for HD Radio syndication or for use by other business’ websites for added value for their online audiences.

From the press release: American Media Services-Internet LLC… announced that it has changed its name to TheRadio.Com LLC, reflecting the ongoing global shift to digital media and online radio…

American Media Services-Internet was launched by American Media Services LLC in December 2006 to assist radio station owners and operators in setting up and managing streaming radio sites. Since then the company has grown systematically to incorporate a number of enterprises within the online and digital space, and will be unveiling several new enterprises and joint ventures within the coming weeks…

“American Media Services LLC believes that the Internet will become more and more important to radio,” explains AMS President/CEO Edward F. Seeger. “Broadcasters hopefully will see—sooner rather than later—that this technology will expand their potential for listeners and revenue. Changing the name to TheRadio.Com allows us to communicate to them—and other entities—just how critical it is to add an interactive, online component to their day-to-day business plan.”

“It’s quite clear that the Internet and other methods of delivering digital content are guiding the expansion of the new media universe,” observes TheRadio.Com President/CEO Reed Bunzel. “… Under the umbrella of TheRadio.Com we now will be able to merge the finest audio content with the best distribution systems available and fully serve the digital global marketplace.”

TheRadio.Com currently features approximately 100 formats, each of them programmed by music professionals… All formats are available for listening at the “beta-test” website TheRadio.Com; they also can be customized for HD Radio syndication… Additionally, all channels are offered as turnkey or customizable streams for use by broadcasters, newspapers, retailers, religious organizations, schools and universities, and a host of other entities.



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