 RAIN 6/1: Nearly 6 million users visited UK'S Radioplayer in May ·Jun 1, 10:30 AM REACHED OVER 15% OF UK WEB USERS, SAYS CRIDLANDThe UK’s all-in-one Internet radio platform Radioplayer attracted 5.7 million unique users in May and generated 22.5 million listening sessions. That comes down to about 3.95 session starts per unique user. These are the first stats to come from Radioplayer since its launch in late March.
The data shows that Radioplayer achieved a “15.7% reach of all Internet users” in the UK, according to Media UK managing director and “radio futurologist” James Cridland, who cites comScore figures from March 2011 (Cridland was involved in Radioplayer’s inception and is working the company on a future innovation workshop, but has “had nothing to do with the current implementation”). The UK’s Rajar has found that Internet radio attracts around 5 million listeners in the UK a week.
Plus, Radioplayer announced today it will “soon open the door for smaller community stations and student stations to join,” reports the Guardian (here). A Radioplayer iPhone app is expected later this year. Radioplayer launched on March 31 and now includes more than 200 UK radio stations including all of the BBC’s stations and many commercial stations (RAIN coverage here). The BBC has more coverage here. STUDY: NEARLY 4 IN 10 MOBILE USERS LISTEN TO NET RADIO ON THEIR MOBILE DEVICENearly 40% of respondents age 18-54 said they listen to Internet radio on a mobile device, according to a new survey of over 1,000 people by Audio Graphics and Borrell Associates. That’s up from 22% in December 2009.
“The radio industry can make a place for itself online, but it’s going to take learning what pureplay operators, advertisers, and your audience already know,” writes Audio Graphics (here). “Mobile and metrics are here to stay.” A recent study from the NPD Group found that 17% of U.S. web users listen to music on their mobile devices, up from 12% in 2009 (RAIN coverage here). JACOBS, ALLACCESS TO PRESENT LISTENER TECHNOLOGY SURVEY IN WEBINAR Jacobs Media and AllAccess will reveal the findings of the “TechSurvey 7” in a free webinar scheduled for Wednesday, June 8th (one week from today).
Register for the event via AllAccess here. OVER HALF OF AMERICANS USE FACEBOOK, FINDS EDISONEdison Research’s new study, “The Social Habit,” shows that social media reaches 52% of Americans age 12 and up. Facebook alone is used by 51% of Americans. 8% of Americans use Twitter.
Among social network users, 56% own a smartphone. Finally, 43% of daily social network users connect with brands, products or services through social media — usually on Facebook. You can read more about the Edison Research study here. share: del.icio.us.  Reddit  Digg  Yahoo  Wink  Windows  Google  Newsvine 
CommentCommenting is closed for this article.  Other stories RAIN has upgraded (and moved)! RAIN 9/13: RAIN Summit Chicago takes place today! RAIN 9/12: First Summit in RAIN's hometown takes place tomorrow RAIN 9/9: Summer holidays, "doldrums" impact July Webcast Metrics, but audience up over last year RAIN 9/8: Clear Channel launches new customizable iHeartRadio beta; RAIN goes hands-on RAIN 9/7: Meet more speakers you'll hear at RAIN Summit Chicago in less than a week RAIN 9/6: Clear Channel taps The Echo Nest to take on Pandora RAIN 9/2: RAIN reviews Spotify's radio-like product Artist Radio RAIN 9/1: UK online radio aggregator Radioplayer campaigns b'dcasters to create "all radio" ratings RAIN 8/31: Execs from Merlin, Triton Digital, jacAPPS and more to appear at RAIN Summit Chicago |
“The UK Radioplayer is, in short, massive,” Cridland writes (
Jacobs’ seventh annual study on radio listeners’ adoption of new technology focuses on social media (Facebook and Twitter), awareness and use of Pandora, mobile, satellite, and HD (among other topics). Over 20-thousand surveys from listeners of 70+ rock-format stations were included.
