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RAIN 6/13: Pandora IPO highlights Net radio's challenging royalty situation

Posted on: 06/13/2011

RESEARCH FIRM NOT ALONE IN ITS CONCERN ABOUT PANDORA’S HIGH ROYALTY COSTS

Pandora’s IPO is bringing Internet radio’s inequitable performance royalty situation front-and-center.

Wall Street investors and analysts critical of Pandora all point to the same problem, long-known to those in the Internet radio industry: user-growth is expensive for Pandora (as it is for other webcasters). Every new listener burdens Pandora with more royalty costs at a much higher rate than AM/FM radio, which does not pay performance royalties for sound recordings.

In Q1 2011, Pandora’s royalty costs accounted for nearly 60% of its revenues (RAIN coverage here).

This royalty challenge has some analysts worried about Pandora’s IPO. In late May a BNet columnist called the IPO a “suicide pact” thanks to the high cost of music royalties (RAIN coverage here) and now research firm BTIG has voiced the same concerns.

BTIG has recommended not buying stocks in Pandora. “When you look at how much money Pandora makes and the pressures on their organic music from the music companies’ royalty structure — this is a very expensive deal,” said the firm’s analyst Richard Greenfield.

The fast-growth of Pandora’s user-base — and thus its royalty costs — pressures the company to simultaneously grow ad revenues just to keep up. But BTIG doesn’t think Pandora is doing a good enough job monetizing its mobile listeners, which now make up 60% of the webcaster’s audience. AdWeek has more coverage of BTIG’s analysis here.

To readers of RAIN, Internet radio’s performance royalty challenges are nothing new. But with Pandora going public, the industry’s plight looks to be gaining a new audience in Wall Street. — MS

FCC CRAFTS REPORT ON MEDIA’S TECH FUTURE

Jennifer Lane in Audio4Cast today covers on a new FCC report on the future of electronic media in the U.S., making special note of the report’s assessment of radio.

Lane summarizes the report as, “a concise look at radio’s evolution from a media that dominated as a local news source to one with more dispersed offerings and delivery technologies.” Of these new “delivery technologies,” Lane suggests the report urges broadcasters to expand their platforms. She quotes the report:

    In some ways, radio should have an easier time adapting to the Internet economy than TV. It is far cheaper and faster to transmit audio online or through a phone than video. In that sense, the question is not whether audio will be popular in the new media world. It already is.

The report, titled Information Needs of Communities: The Changing Media Landscape in a Broadband Age, was produced by the FCC Future of Media task force (Lane links to the full report here, with a shortcut to the radio section here). Read Lane’s coverage in Audio4Cast here.

3 DOWN, 1 TO GO: SPOTIFY INKS WITH UMG

Spotify is now one major-label deal away from launching in the U.S. AllThingsDigital reported on Friday that the Swedish-based on-demand music service had finalized a U.S. deal with Universal Music Group, the industry’s largest label group. With agreements for the U.S. with BMG and Sony already in hand, Warner Music is the company’s final hurdle to its long-awaited U.S. debut.

AllThingsDigital’s Peter Kafka writes, “Even if Warner signs next week, though, it will likely take Spotify some time to ramp up a marketing campaign and other elements it would need for a U.S. launch. I wouldn’t count on seeing anything in the States till July at the earliest.” Read more here.



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