RAIN: Radio And Internet Newsletter: "DVR for radio" delivers on-demand AM/FM to mobiles

"DVR for radio" delivers on-demand AM/FM to mobiles
·Dec 12, 12:47 PM
Posted by: Daniel McSwain

Mobile audio products from a variety of different outlets would certainly land high in a year-end list of hot topics in 2007. Now, a company called CelleCast is offering customers a way to tune into terrestrial radio broadcasts with the same flexibility offered by many of the online on-demand audio services that have gained popularity in recent months.

With a tagline boasting that “audio on demand just got easy”, CelleCast lets customers use their mobile devices to dial a phone number and access the company’s directory of recorded and archived broadcast radio content.

An A/V guided tour that launches upon visiting the website tells visitors to “think of it as a DVR for radio.” The comparison seems fairly apt, as the service lets users turn their own phones into devices that can control the playback of time-shifted programming at will.

Right now, the list of available programming is a little sparse, but the product seems to have only been launched fairly recently. The service requires no additional downloads, so it appears that there won’t be too many barriers for users to get started easily with the service.

For a subscription fee of $9.95/month, CelleCast will offer the service to customers free of commercials. However, the service does give users the ability to get more info from advertisers at the push of a button on their phones. Users can also create and manage playlists of their preferred broadcast material.

The CelleCast service is also featured today on Mark Ramsey’s Hear 2.0 blog, which includes a podcasted interview with CelleCast chief Andrew Deal.

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