RAIN 6/16: What's next for the newly-public Pandora?
ANALYST SUGGESTS PANDORA LAUNCH ON-DEMAND SERVICE, GO GLOBAL, REVAMP WEBSITEPandora is now public with around $235 million in its pocket. While Pandora won’t have every cent of that $235 million to spend (we understand several early investors will be paid “deferred dividends”), at least one analyst can’t help but wonder what the webcaster will do with its new funds.
Founder Tim Westergren told us yesterday (here) that the company would focus on expanding the service to new devices — especially car dashboards.
Or maybe Pandora will expand and offer more non-music programming? The company said it was considering just such a move in its SEC filings and then launched comedy channels in early May (RAIN coverage here).
PaidContent offers 3 other suggestions. First, it thinks Pandora should offer on-demand services. “There remains an opening for Pandora to compete” with services like Spotify, MOG and Rdio, PaidContent writes. In fact, there’s an interactive webcaster already trailblazing in this regard: Slacker (RAIN coverage here).
Secondly, PaidContent recommends Pandora go global. “Some overseas royalty societies have acceded to online services’ pleas to cut online streaming rates. This, plus Pandora’s new windfall, means it is easier and more necessary than ever to push at the international door again.”
Finally, the publication thinks Pandora’s website is “badly in need of a makeover.” You can read more from PaidContent here.
What do you think Pandora’s next move should be? Email us at feedback-at-kurthanson.com and we’ll publish your thoughts!
CHICAGO TRIBUNE CHATS WITH KURT HANSON ABOUT PANDORA’S IPOThe Chicago Tribune interviewed RAIN publisher Kurt Hanson about Pandora’s IPO and how it will impact the Internet radio industry. “Advertisers are going to take Internet radio more seriously,” Hanson said. “Radio broadcasting companies are going to look more seriously about offering personalizable radio products.”
He also explains why Pandora’s IPO isn’t just another dot-com bubble (“Companies such as Pandora have customers, revenues, clear and established business models and, in some cases, even profitability…”) and the effect of high music royalty fees. You can find the full article here.
RADIO APP MAKER jacAPPS TO OFFER CLIENTS VERVE MOBILE AD PLATFORMjacAPPS announced a partnership with Verve Wireless to incorporate that company’s ad platform in the mobile apps jacAPPS makes for radio broadcasters. The Verve advertising platform will now be included as an option in all apps created by jacAPPS.
The Verve platform enables jacAPPS clients “to sell display ads locally. Then Verve sells the excess inventory at high rates to all of the other banner ad platforms,” said jacAPPS VP/GM Paul Jacobs. “Interest in mobile advertising and CPMs are accelerating. The time is right for a smart, flexible ad platform for our apps.”
jacAPPS is a subsidiary of Jacobs Media, and has developed more than 425 apps for iPhone, Android, Blackberry, and Windows Mobile 7 phones for clients, like public radio’s “Car Talk,” Dennis Miller, Dr. Drew Pinsky’s “Loveline.” More than 1,000 local publishers use the Verve platform to manage their mobile advertising businesses.
BBC BUILDING iPHONE APP FOR ITS REPORTERSBBC reporters will soon receive a custom-built iPhone/iPad app that will enable them to submit content directly to the network. The BBC is also reportedly trying to obtain certain licenses that would let reporters broadcast live from their iPhone. You can read more from Journalism.co.uk here.
Earlier this month we wrote about a PBS reporter doing all his field work on an iPhone (RAIN coverage here).
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