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RAIN 6/22: Net radio a key component in media, entertainment giants' digital music efforts

Posted on: 06/22/2011

CBS TO EXPAND RADIO.COM AS SONY’S MUSIC UNLIMITED LANDS ON ANDROID

The solidifying digital music strategies from two major corporations, CBS Radio and Sony, include an emphasis on Internet radio.

Streaming radio has been one of the core online offerings from CBS Radio’s Interactive Music Group in the form of Radio.com since July 2010. The site is a one-stop platform to tune in to CBS Radio, AOL Radio, Yahoo! Launchcast and even customizable Last.fm streams.

Now CBS Interactive SVP Fred McIntyre tells Inside Radio that the company’s “comprehensive strategy” for Radio.com — as well as Last.fm and the newly-launched MP3.com — is coming together. It includes an expansion of Radio.com that’s reportedly already in the works. Read more from Inside Radio by subscribing here.

Meanwhile, Sony’s Qriocity brand has expanded its Music Unlimited streaming service beyond Sony devices and onto Android phones with a new app. Internet radio is a key component of the service; for $4 a month, users can stream ad-free customizable radio streams from Music Unlimited. A $10/month plan includes on-demand and cloud music offerings. Evolver.fm has more coverage here.

JACOBS: IN DECIDING RADIO’S DIGITAL FUTURE, LOOK TO WHAT THE CONSUMER WANTS

Addressing questions about the viability of streaming, the webcasting business model and other issues (like the question, “Is Pandora radio?”), Jacobs Media president Fred Jacobs penned a new blog post to “lend some clarity to the conversation.”

“Radio’s ‘problem’ with digital isn’t an argument about technology,” he argues. “It’s a debate about whether the consumer matters.”

Broadcasters must recognize that an increasing number of consumers want to tune in via iPhones and computers, Jacobs writes. “To not provide great radio content on these devices is to simply walk away from listening — and revenue opportunities — and hand over your audience to another source.”

Jacobs reasons that broadcasters have an established advantage over those other sources (Pandora, Slacker and others). “Radio could lead the way toward a multi-platform ‘anywhere anytime’ model leveraged on its great personalities, familiar brands, and local roots – if it stops debating meaningless issues and focuses its strengths and assets on providing its great content to its audience, whenever and wherever they like it.”

You can read Jacobs’ full blog post right here.

RADIO ONE, MARKETRON CREATEURBAN MOBILE AD NETWORK

Broadcast ownership group Radio One announced today it will use Marketron Mobile as its primary solution for mobile community and ad sales in over 50 stations across 15 markets. This partnership will create the nation’s largest and first urban mobile ad network.

Radio One is the nation’s largest broadcaster primarily serving the Urban listeners segment. Marketron Mobile is software company Marketron’s solution for customers “to create programming that encourages audience loyalty and engagement through messaging-based formats such as text-to-win contests, dedications, requests and loyalty programs.”

A Pew study last year (here) found that African-Americans are more likely than whites to use various mobile features, such as web surfing and playing music or sending and receiving text messages.

THE MEDIA DASH ROLLS OUT MARKET-SPECIFIC LOCAL RADIO AD TRADING PLATFORM

Media and ad tech company The Media Dash has launched what it calls a self-serve online platform for the local radio ad market: The Media Dash Local.

The product is designed to be used both by local radio and small and mid-sized local businesses, for both on-air and instream ad spots. It’s branded locally in each market: Radio markets already operating are in New Jersey, Denver, and New Orleans. Two additional markets – Santa Rosa, Calif. and Long Island, N.Y. – are slated to go live in the coming weeks. Read more in a press release here.

PANDORA STREAMS 13k HOURS OF MUSIC IN 60 SECONDS

More than 13,000 hours of music is streamed through Pandora.com in the course of 60 seconds. That’s according to new numbers from Go-Globe.com, which calculated just how much happens on the Internet in the course of a minute.

Additionally, nearly 100,000 tweets are posted on Twitter, 695,000 Facebook statuses are updated, and 168 million emails are sent. Find the full infographic here.



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