RAIN 7/7: Pandora pads ratings lead in May Webcast Metrics
ACCURADIO, ESPN, EMF, SALEM FLAT MONTH-TO-MONTH, OTHER WEBCASTERS DOWN SLIGHTLYTriton Digital’s new Webcast Metrics shows Pandora maintaining audience growth (following a post-holiday drop in early 2011), while most other webcasters were flat or dropped slightly in May.
The drops in AAS (mostly ranging between 4-10% month-to-month) roughly match the decreases we saw from April to May 2010. They’re likely due, in some part, to the long Memorial Day weekend on May 30.
Pandora’s Domestic (Daypart 6am-midnight, Mon-Sun) AAS (Average Active Sessions, which is essentially equivalent to AQH — i.e., average simultaneous listeners) is up 5% over April 2011. Its AAS of 542,606 is a new high for 2011.
This is the first month since February 2011 that Pandora’s numbers have not been affected by a tracking error in some of its mobile apps.
Other pureplays dropped slightly month-to-month, except for AccuRadio which stayed flat.
As for broadcasters, ESPN, Salem and EMF Corporate were all flat month-to-month. Others were slightly down. Second-ranked CBS Radio dropped 4%, while #3 Clear Channel was down 3%.
Overall, the combined AAS of all webcasters in Triton Digital’s May 2011 Top 20 ranker is up 43% over May 2010.
You can find our coverage of April 2011’s Webcast Metrics here. Find the Domestic and All Streams Mon-Sun 6a-12m rankings below. Triton Digital’s full May 2011 Webcast Metrics can be found here (PDF).
VERIZON AXES UNLIMITED DATA PLANS, NEEDN’T IMPACT MOBILE NET RADIO LISTENINGVerizon Wireless today retired its unlimited monthly mobile data plans, instead offering a series of tiered options. Customers can access 2GB of data per month for $30, 5GB for $50 or 10GB for $80.
How might the new tiers affect mobile Internet radio listening? Assuming customers never use Wi-Fi, we calculate they could listen to Pandora or AccuRadio (or any 32kbps web radio stream) for more than 4 hours a day before surpassing a 2GB/month cap.
(That means free users could feasibly hit Pandora’s 40 hour/month ceiling before they surpass their data cap.)
Moreover, Nielsen found that in Q1 2011, U.S. mobile users were consuming an average of 425MB of data per month. Indeed, when AT&T pulled their unlimited data plans last year, they said 98% of their customers use less than 2GB of data per month (RAIN coverage here). — MS
NIELSEN: 44% OF APP DOWNLOADERS CHOSE MUSIC APPSA new Nielsen study found that 44% of mobile app downloaders chose to download a music app in a 30-day period. That places music as the fourth-most-popular app category.
Additionally, Nielsen found that 87% of app downloaders are willing to pay for entertainment apps. Find out more from Nielsen here.
15 BILLION APP DOWNLOADS ON APPLE DEVICESApple announced today that its reached 15 billion app downloads. It took the company three years to reach the milestone, notes Evolver.fm‘s Eliot Van Buskirk. To sell that many songs, it took Apple 10.5 years. Read more from Van Buskirk here.
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