 Record highs for terrestrial stations websites in October JP Morgan scorecard ·Dec 14, 02:41 PM Terrestrial radio operators enjoyed some very encouraging leaps in their online audience numbers, according to the latest JP Morgan radio scorecard report for October 2007. Clear Channel, which posted a 16% gain over its numbers from the previous month rose to 12.6 million CBS, Radio One and Citadel Broadcasting all enjoyed double-digit percentages of growth, with each broadcaster posting record high website visitor numbers in October. The scorecard notes that the broadcasters’ growth drove “total unique visitors to the terrestrial sites to an all-time high of 28.3 million. This not only is 13% higher than last month’s levels but represents the first time traffic to the terrestrial operators’ sites has broken out of the tight range it has been stuck in all year.”
The report also states that, “at this pace, [terrestrial broadcasters] could continue to post sequential and year over year growth in 2008.” Online audience growth could also help offset terrestrial broadcast losses in over-the-air listening among key demos. The report states that terrestrial operators, “are expected to continue to build-out their presence in Internet radio over the next several years. This could help supplement declining traditional radio audiences, especially at home and at work, where AQH 25-54 ratings have declined 2.0% and 2.6% annually since 1999.” share: del.icio.us.  Reddit  Digg  Yahoo  Wink  Windows  Google  Newsvine 
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unique visitors. With the jump, Clear Channel’s online audience now accounts for close to 20% of all visitors to Internet radio websites. 
Minor statistical footnote: The chart is mislabeled — these are not actually “unique visitor” numbers, but are rather the sum of each individual company’s unique visitor numbers.
In other words, if 50,000 people in Chicago visit both a CBS station’s website and a Clear Channel station’s website in the same month, those 50,000 people would be counted twice in this analysis.
Also, it wouldn’t hurt to note that this is not specifically a report on streaming, as the metric being used is visits to station websites, some of which might not even offer streaming.
— Kurt Hanson · Dec 13, 02:46 PM · #