RAIN 8/29: Meet more of the experts who you'll hear speak at RAIN Summit Chicago
EXPERTS FROM TARGETSPOT, AOL MUSIC, MEDIA AUDIT TO JOIN US AS PANELISTS AT 9/13 EVENTWe’re just two weeks away from RAIN Summit Chicago, this year’s early-fall edition of the Internet radio industry’s premiere conference.
It’s not too late to register. True, we’re near the sell-out point, but there are still indeed a limited number of passes available. You can register to attend right now using your credit card or PayPal account via the RAIN Summit Eventbrite page here.
We’re looking forward to hearing from TargetSpot CEO Eyal Goldwerger (top-left) who will appear on our panel, “Mobile Audio Ads That Work.” The panel will feature a discussion on the best tools for boosting responses to mobile audio ads.
AOL Music Network Vice President Lisa Namerow (right) will join us too, as part of the “Give Listeners What They Want” panel. It’ll offer a look at how experts use programming features like on-demand streaming, skipping, time shifting and ad-free listening to expand their audience and brand.
Phillip Beswick (lower-left), The Media Audit’s Executive Vice President of Media Group Sales, will appear on the panel “Sizing up Your Audience.” That panel will examine the strengths and weaknesses of each streaming online audience measurement tool.
iPHONE APP SHOWS WHAT RADIO STATIONS ARE PLAYING RIGHT NOWWhat’s On Air is an iPhone app that shows — as its name implies — what’s currently playing on radio stations across the world. The app not only lets users search for stations currently playing specific content, but saves the searches and alerts the user when a station starts playing matching tunes.
ANDROID-POWERED, NET RADIO-STREAMING CAR STEREO COMING IN OCTOBEROne of the most interesting Internet radio-capable car receivers at CES 2011 was the Android-powered Parrot Asteroid (RAIN coverage here. Now the device finally has a release date and price tag: October for $350.
The Asteroid sports a number of built-in apps, including TuneIn Radio, but can link up with Android smartphones and — surprisingly — iPhones via Bluetooth to stream any app of your choosing. Plus, Parrot has released an SDK for the Asteroid which should allow other developers to build specialized dashboard apps. CNet has more coverage here.
INSIDE PANDORA’S COMEDY GENOME PROJECTPandora recently gave Fast Company an inside look at how the Net radio giant analyzes comedy. To build the Comedy Genome Project, Pandora’s staff of five in-house comedians score tracks based on a range of more than 100 characteristics including Delivery (“Angry/Hostile,” for example), Format (“Anecdote”) and Comic Hook (“Bait & Switch”).
Fast Company found that some “genes are scored along an axis that runs between two opposing traits,” such as “Deadpan” (Steven Wright) to “Animated” (Robin Williams). You can read Fast Company‘s full article here.
Pandora branched into comedy in May, starting with 10,000 tracks by 700 comedians (RAIN coverage here).
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