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RAIN 9/9: Summer holidays, "doldrums" impact July Webcast Metrics, but audience up over last year

Posted on: 09/09/2011


Following the trend we’ve seen in years past, most webcasters were flat or down month-to-month in July 2011, according to Triton Digital’s newly-released Webcast Metrics. However, the combined audience of the Top 20-ranked webcasters was up 19% over last year (Domestic Mon-Sun 6a-12m daypart) — and may even have been higher if not for errors affecting the data from Pandora and ESPN Radio.

July is historically a light month, due in part to the 4th of July and general summer vacation “doldrums.” This year was no different (and accordingly we should expect significant rebounds in August and September).

Pandora’s AAS (Average Active Sessions, which is essentially equivalent to AQH — i.e., average simultaneous listeners) was down 3% from June 2010 — though their numbers are affected by a tracking error in their mobile apps — while #2-ranked CBS Radio was down 11% and #3 Clear Channel dropped 10%.

ESPN Radio’s AAS was down 37% month-to-month, but Triton Digital notes that ESPN Radio’s “data collection for the month of July was impacted due to a change in service provider.”

The combined AAS of the Top 20-ranked webcasters was up 19% over July 2010. Slacker’s AAS grew 113% year-over-year (though Ando Media did not start tracking Slacker’s mobile listening until November 2010).

Other strong year-over-year performances include Cumulus (97%), EMF (38%), AccuRadio (32%) and Pandora (31% — but, again, its July 2011 figures are lower than they might be due to a tracking error).

You can find the Domestic and All Streams Mon-Sun 6a-12m rankings below. Find out more from Triton Digital’s Webcast Metrics report here (PDF) and find our coverage of June 2011’s ratings here.


Pandora has added twelve new workout-themed stations to its line-up of genre-based Internet radio channels. The new offerings include 80s Cardio, Classic Rock Power Workout, Yoga and Rap Strength Training.

Each station is “geared toward giving people energizing music to listen to while they’re exercising,” said Pandora VP of Corporate Communications Deborah Roth. You can find Pandora’s press release here.

You can find the stations themselves here.


Crowdsourcing radio service Jelli has upgraded its iPhone app to include a new chat feature, along with other improvements. In all, the company says the update helps the app “look more like Johnny Cash and feel more like a Little Red Corvette.” Radio Ink has more coverage here.


Slacker has partnered with in-car entertainment service Aha to bring the webcaster’s content (including on-demand offerings) to dashboard stereos. Aha powers audio systems from Pioneer. Slacker’s streams should go live in Aha’s platform this fall, Billboard reports (here).

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