 "Media Democracy" making more users into broadcasters, study shows ·Dec 31, 11:06 AM “Move over big media. Nearly one-in-three consumers now consider themselves media ‘broadcasters,’ according to results of Deloitte’s second ‘State of the Media Democracy’ survey. In particular, new generations are increasingly offering their own brand of media, as 46% of Millennials and 38% of Xers claim to be producing a mix of video, photos, and music. “Consumer generated media, meanwhile, is growing rapidly and is increasingly competing with professional “Why the growing demand for CGM? According to Deloitte’s analysts, there’s no definitive reason, though almost 25% of highly influential Xers report finding it more entertaining than traditional media… “Two-thirds of respondents agreed with the statement, ‘I would willingly be exposed to more online advertisements if it meant I could receive free content that I found valuable.’ Another two-thirds said they ‘would click on more Internet ads if they were more targeted to my needs,’… “Millennials and Xers indicated a greater willingness to pay for ad-free online content than older consumer groups…” Read the entire aticle at Mediapost online. share: del.icio.us.  Reddit  Digg  Yahoo  Wink  Windows  Google  Newsvine 
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